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BUFFALO BILLS
NATIONAL CONFERENCE
EAST DIVISION

GENERAL

Stadiums: Ralph Wilson Stadium (One Bills Drive, Orchard Park, NY 14127) and
Rogers Centre (1 Blue Jays Way, Toronto, Ontario, M5V 1J1)
Capacity: Ralph Wilson Stadium (73,967); Rogers Centre (53,000).
Surface: AstroTurf
Built: Ralph Wilson Stadium (1973 for $22 M USD); Rogers Centre (1989 for $500 M USD).
Head office: Statler Tower, 107 Delaware Avenue, PO Box 48, Buffalo, NY 14202
Phone: 716-842-1606
Website: Buffalo Bills

Radio flagship: 96.9 WGRF-FM, 103.3 WEDG and 104.1 WHTT
Television (Regional): FOX
Corporate partners/sponsors: Anheuser-Busch, M & T Bank, PepsiCo, Toyota Motor Company, Verizon Wireless, Xerox.
Mascot: Billy Buffalo
Established: 1959
Franchise ancestry: Charter member of American Football League in 1960


BUSINESS OF WINNINGchampionships

ATTENDANCE
2011-2012
Home Dates: 8
Home Attendance Average: 62,694
Home Attendance Drawing Capacity: 85.8%
Home Attendance Total: 438,864
Home Attendance Rank: click here for 2010-2011 rank

Team Marketing Report:
Average Ticket Cost & Fan Cost Index: click here
2010-'11 Estimated Gate Receipts: $45M USD


BUFFALO MARKET

MARKET SIZE

City Population: 279,138
Metropolitan Area Population: 1,128,183 (Buffalo-Niagara Falls)
Greater Metro Area Population: 1,170,111 (Buffalo-Niagara Falls municipal statistical area)
City size ranking: #69 in US / #30 in NFL
Metro area size ranking: #43 in US / #29 in NFL
Greater Metro area size ranking: #43 in US / #29 in NFL
Designated Market Area (DMA): 631,120 TV homes / 0.551% of US
DMA ranking: #51 in US / #30 in NFL
Source: Nielsen 2008, US Census Bureau 2005 and 2007

FRANCHISE FINANCIALS

value
revenue
players

OWNERSHIP AND MANAGEMENT

Owner: Ralph W. Wilson, Jr.
General Manager: None officially (Chief Operating Officer: Russ Brandon)
Head Coach: Dick Jauron
Stadiums: Ralph Wilson Stadium (owned and operated by Erie County) and Rogers Centre (owned and operated by Rogers Communications).
Concessions: Sportservice

MARKET ECONOMICS

Economic Description: Great Lakes shipping link, but economy has shifted heavily from railroad commerce, steel, automotive production and grain distribution to diversification through light manufacturing, high technology, service-oriented private sector.Seaport, global city and command centre economy; Major companies: Fortune 500 – M & T Bank; other companies – HSBC Bank USA, Citigroup, Rich Products, Labatt, InBev, New Era Cap, Kaleida Health, Trico;
City per capita income (ranking): $14,991 USD (#31 NFL)
Metro area per capita income (ranking): $35,669 USD (#122 US / #30 NFL)
State per capita income (ranking): $44,027 USD (#5 US / tied #3 NFL)

MARKET DEMOGRAPHICS

Ethnicity (City of Buffalo): Race – White 54.43%, Black 37.23%, Asian 1.40%, Other 6% (7.54% Hispanic of all races); major ethnic groups – German 13.6%, Irish 12.2%, Italian 11.7%, Polish 11.7%, English 4.0%.
Language: Approximately 75% English.
Median Age: 34 years.
Political Leadership: Mayor of Buffalo – Byron Brown (Democrat); Governor of New York – David Paterson (Democrat); U.S. Senators – Charles Schumer (D); Vacant (Democrat Hillary Rodham Clinton appointed Secretary of State); U.S. Representatives – 29 (26 Democrat, three Republican): Timothy Bishop (D), Steve Israel (D), Peter R. King (R ), Carolyn McCarthy (D), Gary L. Ackerman (D), Gregory Meeks (D), Joseph Crowley (D), Jerrold Nadler (D), Anthony Weiner (D), Edolphus Towns (D), Yvette Clarke (D), Nydia Velazquez (D), Michael McMahon (D), Carolyn B. Maloney (D), Charles B. Rangel (D), Josse Serrano (D), Eliot Engel (D), Nita Lowery (D), John Hall (D), Kirsten Gillibrand (D), Paul Tonko (D), Maurice Hinchey (D), John McHugh (R ), Michael Arcuri (D), Dan Maffei (D), Christopher Lee (R ), Brian Higgins (D), Louise Slaughter (D), Eric Massa (D).

Source: Team Marketing Report, ESPN.com, Forbes.com and TheSportMarket.biz