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CINCINNATI BENGALS
AMERICAN CONFERENCE
NORTH DIVISION

GENERAL

Stadium: Paul Brown Stadium
Capacity: 65,500
Surface: Artificial
Built: 2000 / $334 M USD
Head office: One Bengals Drive, Cincinnati, OH 45204
Phone: 513-621-3550
Fax:
Website: http://www.bengals.com/

Radio flagship: 1360 WCKY-AM & 92.5 WOFX-FM (selected simulcasts on 700 WLW-AM)
Television (Regional): CBS
Corporate partners/sponsors: Anheuser-Busch, Buffalo Wild Wings, McDonald’s, National City, PepsiCo.
Mascot: Who Dey
Established: 1967
Franchise ancestry: AFL expansion pre-merger


BUSINESS OF WINNINGchampionships

ATTENDANCE
2011-2012
Home Dates: 8
Home Attendance Average: 49,251
Home Attendance Drawing Capacity: 75.2%
Home Attendance Total: 394,009
Home Attendance Rank: click here for 2010-2011 rank

Team Marketing Report:
Average Ticket Cost & Fan Cost Index: click here
2010-'11 Estimated Gate Receipts: $45M USD


CINCINNATI MARKET

MARKET SIZE

City Population: 331,310
Metropolitan Area Population: 1,979,202 (Cincinnati, OH-Hamilton, KY)
Greater Metro Area Population: 2,133,678 (Cincinnati-Middleton CMA OH-KY-IN)
City size ranking: #57 in US / #28 in NFL
Metro area size ranking: #24 in US / #23 in NFL
Greater Metro area size ranking: #24 in US / #24 in MFL
Designated Market Area (DMA): 915,570 TV homes / 0.800% of US
DMA ranking: #34 in US / #37 in North America / #28 in NFL
Source: Nielsen 2008, US Census Bureau 2005 and 2007

FRANCHISE FINANCIALS

value
revenue
players

OWNERSHIP AND MANAGEMENT

Owner: Michael Brown
Acquisition date/price: 1967 / $8 M USD (Founder: Paul Brown, father of Michael Brown)
General Manager: Officially none (Michael Brown plays role)
Head Coach: Marvin Lewis
Stadium: Public / owned and operated by Hamilton County
Concessions: Aramark

MARKET ECONOMICS

Economic Description: General and diversified; processed foods; insurance and financial.
State capital: No (Columbus, Ohio)
Major companies: Procter & Gamble, Kroger, Sunny Delight Beverages, GE Aviation, Macy’s, Chiquita Brands, Great American Insurance, E.W. Scripps, Kao (10 Fortune 500 companies and 18 Fortune 1000 companies in the Greater Cincinnati area).
City per capita income (ranking): $23,458 USD (tied #10 NFL)
Metro area per capita income (ranking): $43,714 USD (#34 US / #27 NFL)
State per capita income (ranking): $33,320 USD (#28 US /tied #23 NFL)

MARKET DEMOGRAPHICS

Ethnicity (City of Cincinnati): Race – 52.97% White, 42.92% Black, 1.55% Asian, 1.5% Other (1.28% Hispanic of any race); Origins – German 19.8%, Irish 10.4%, English 5.4%, American 4.8%, Italian 3.3%.
Language: Approximately 97% English.
Median Age: 32 years.
Political Leadership: Mayor of Cincinnati – Mark L. Mallory (Democrat); Governor of Ohio – Ted Strickland (D); U.S. Senators – George Voinovich (Republican), Sherrod Brown (D); U.S. Representatives – 9 D, 8 R, 1 Vacant: Steve Driehaus (D), Jean Schmidt (R ), Mike Turner (R ), Jim Jordan (R ), Bob Latta (R ), Charlie Wilson (D), Steve Austria (R ), John a. Boeher (R), Dennis Kucinich (D ), Marcia Fudge (D), Pat Tiberi (R ), Betty Sutton (D), Steve C. La Tourette (R), John Boccieri (D), Tim Ryan (D), Zachary Space (D).

Source: Team Marketing Report, ESPN.com, Forbes.com and TheSportMarket.biz