GENERAL
Stadium: Invesco Field at Mile High
1900 West Eliot, Denver, CO 80204
Capacity: 76,125
Surface: Grass
Built: 2001 / $401 M USD
Head office: 13655 Broncos Parkway, Englewood, CO 80112
Phone: 303-649-9000
Fax: (303) 312-2319
Website: www.denverbroncos.com |
Radio flagship: 850 KOA-AM
Local television: Regional FOX
Corporate partners/sponsors: Anheuser-Busch, Coca-Cola, Comcast, Invesco Funds, US Bancorp.
Mascot: Thunder II (live horse) and Miles
Established: 1960
Franchise ancestry: Charter franchise in the American Football League – transferred as part of AFL/NFL merger. |
BUSINESS OF WINNING
ATTENDANCE
2011-2012
Home Dates: 8
Home Attendance Average: 75,327
Home Attendance Drawing Capacity: 99%
Home Attendance Total: 602,618
Home Attendance Rank: click here
for 2010-2011 rank
Team Marketing Report:
Average Ticket Cost & Fan Cost Index: click here
2010-'11 Estimated Gate Receipts: $45M USD
DENVER MARKET
MARKET SIZE
City Population: 558,663
Metropolitan Area Population: 2,464,866 (Denver-Aurora)
Greater Metro Area Population: 2,581,506 (Denver-Boulder-Greeley)
City size ranking: #27 in US / #18 in NFL
Metro area size ranking: #21 in US / #21 in NFL
Greater Metro area size ranking: #19 in US / #21 in MLB
Designated Market Area (DMA): 1,524,210 TV homes / 1.332% of US
DMA ranking: #18 in US / #20 in North America / #19 in NFL
Source: Nielsen 2008, US Census Bureau 2005 and 2007 |
FRANCHISE FINANCIALS
 OWNERSHIP AND MANAGEMENT
Owner: Patrick Bowlen
Acquisition date/price: 1984 / $78 M USD
General Manager: Vacant
Head Coach: Mike Shanahan
Stadium: Public / owned and operated by Denver Metropolitan Football Stadium District
Concessions: Centerplate
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MARKET ECONOMICS
Economic Description: Inland transportation, storage and distribution hub, federal government regional centre, mining and energy.
State capital: Yes
Major companies: EnCana, Halliburton, Smith International, Rio Tinto Group, Newmont Mining, Noble Energy, Anadarko, Qwest Communications, Dish Network, DIRECTV, Comcast; also Molson Coors.
City per capita income (ranking): $24,101 USD (#8 NFL)
Metro area per capita income (ranking): $46,439 USD (#21 US / #9 NFL)
State per capita income (ranking): $39,491 USD (#11 US / #10 NFL)
MARKET DEMOGRAPHICS
Race & Ethnicity (City of Denver): 50.71% White, 10.1% African-American, 3.6% Asian, 17% Other (34.4% Hispanic); Origins – German 11.3%, Irish 7.2%, English 6.2%, Chinese.
Language: Approximately 73.2% English, 21.1% Spanish.
Median Age: 33
Political leadership: Mayor of Denver – John Hickenlooper (Democrat); Governor of Colorado – Bill Ritter (D); U.S. Senators – Mark Udall (D), Ken Salazar (D); U.S. Representatives – Diana DeGette (D), Jared Polis (D), John Salazar (D), Betsy Markey (D), Doug Lamborn (R), Mike Coffman (R), Ed Perlmutter (D).
Source: Team Marketing Report, ESPN.com, Forbes.com and TheSportMarket.biz
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