GENERAL

BUSINESS OF WINNING ATTENDANCE 2011-2012 Home Dates: 8 Home Attendance Average: 63,742 Home Attendance Drawing Capacity: 98.8% Home Attendance Total: 509,940 Home Attendance Rank: click here for 2010-2011 rank Team Marketing Report: Average Ticket Cost & Fan Cost Index: click here 2010-'11 Estimated Gate Receipts: $45M USD DETROIT MARKET MARKET SIZE City Population: 883,465 Metropolitan Area Population: 4,467,592 (Detroit-Warren-Livonia) Greater Metro Area Population: 5,456,428 (including Ann Arbor-Flint)* City size ranking: #11 in US / #9 in NFL Metro area size ranking: #11 in US / # 11 in NFL Greater Metro area size ranking: #8 in US / #10 in NFL * Detroit-Windsor area: 5,700,000. Designated Market Area (DMA): 1,926,970 TV homes / 1.684% of US DMA ranking: #11 in US / #12 in NFL Source: Nielsen 2008, US Census Bureau 2005 and 2007

FRANCHISE FINANCIALS OWNERSHIP AND MANAGEMENT Owner: William Clay Ford, Sr. Acquisition date/price: 1964 / $5 M USD General Manager: Martin Mayhew Head Coach: Rod Marinelli Stadium: Public/private* - operated by Detroit Wayne County Stadium Authority Concessions: Levy Restaurants * Public financing from City of Detroit, Downtown Development Authority and Wayne County; Private financing from Detroit Lions, Ford Motor Company, Comerica and founding corporate investors.

MARKET ECONOMICS

Economic Description: Inland port (automotive capital of the US; with computer and biotechnology growth in the suburbs)
State capital: No (Lansing, Michigan)
Major companies: General Motors, Ford, Chrysler, OnStar, CompuWare, EDS, Price Waterhouse Coopers, Ernst & Young, DTE Energy.
City per capita income (ranking): $14,717 USD (#32 NFL)
Metro area per capita income (ranking): $39,419 USD (#62 US / #21 NFL)
State per capita income (ranking): $33,778 USD (#27 US / #22 NFL)

MARKET DEMOGRAPHICS

Ethnicity (City of Detroit): Race – Black 81.6%, 12.3% White, 1.0% Asian, 5.5% Other (5.5% Hispanic of any race); origins – French, Irish, German, Scottish, Polish, Italian, Greek, Serbian, Turk, Arab, Belgian.
Language: Approximately 92% English.
Median Age: 31 years.
Political Leadership: Mayor of Detroit – Kenneth Cockrel, Jr.; Governor of Michigan – Jennifer Granholm (Democrat); U.S. Senators – Carl Levin (D), Debbie Stabenow (D); U.S. Representatives – Bart Stupak (D), Peter Hoekstra (Republican), Vern Ehlers (R), Dave Camp (R), Dale Kildee (D), Fred Upton (R), Mark Schauer (D), Mike Rogers (R), Gary Peters (D), Candice S. Miller (R), Thaddeus G. McCotter (R ), Sander Levin (D), Carolyn Cheeks Kilpatrick (D), John Conyers (D), John Dingell, Jr. (D).

Source: Team Marketing Report, ESPN.com, Forbes.com and TheSportMarket.biz