GENERAL
Stadium: Lambeau Field
Capacity: 72,928
Surface: Grass
Built: 1957 (renovated 2003 for $295 M USD)
Head office: 1265 Lombardi Avenue Green Bay, Wisconsin 54304
Phone: (920) 496-5700
Fax:
Website: Green Bay Packers |
Radio: Milwaukee stations - 620 WTMJ-AM (alternate: 94.5 WKTI-FM); Green Bay stations – 107.5 WDUZ-FM & 1400 WDUZ-AM
Television (Regional): FOX
Corporate partners/sponsors: Associated Bank, Coca-Cola, General Motors, Shopko, Verizon Wireless.
Mascot: None (formerly Packy Pack)
Established: 1919
Franchise ancestry: Same team since 1920 |
BUSINESS OF WINNING
ATTENDANCE
2011-2012
Home Dates: 8
Home Attendance Average: 70,512
Home Attendance Drawing Capacity: 96.7%
Home Attendance Total: 564,097
Home Attendance Rank: click here
for 2010-2011 rank
Team Marketing Report:
Average Ticket Cost & Fan Cost Index: click here
2010-'11 Estimated Gate Receipts: $45M USD
GREEN BAY MARKET
MARKET SIZE
City Population: 100,353 (Green Bay)
Metropolitan Area Population: 226,778
City size ranking: #32 in NFL
Metro area size ranking: #156 in US / #32 in NFL
Designated Market Area (DMA): 444,210 TV homes / 0.388% of US (Green Bay-Appleton)
DMA ranking: #70 in US / #32 in NFL
Source: Nielsen 2008, US Census Bureau 2005 and 2007 |
FRANCHISE FINANCIALS
 OWNERSHIP AND MANAGEMENT
Owner: Green Bay Packers Incorporated (Chair: Mark Murphy)
Acquisition date/price: 1919 by shareholder formation.
General Manager: Ted Thompson
Head Coach: Mike McCarthy
Stadium: Public / owned and operated by the City of Green Bay.
Concessions: Levy Restaurants
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MARKET ECONOMICS
Economic Description: Inland port, service and trade; transportation, utilities, manufacturing and government; rising emphasis on health care, insurance, transportation and tourism.
State capital: No (Madison, Wisconsin)
Major companies: Georgia-Pacific Corp, Schneider National, Inc., Oneida Tribe of Indians, Hunana, Inc.
City per capita income (ranking): $19,269 USD (#24 NFL)
Metro area per capita income (ranking): $24,580 USD (#169 US / #32 NFL)
State per capita income (ranking): $34,405 USD (#26 US / #21 NFL)
MARKET DEMOGRAPHICS
Race & Ethnicity (City of Green Bay): 85.86% White, 1.38% Black, 3.76% Asian, 3.28 Aboriginal, 5.72% Other (7.13% Hispanic of all races).
Language: Approximately 97% English.
Median Age: 37 years
Political leadership: Mayor of Green Bay – James J. Schmitt; Governor of Wisconsin – Jim Doyle (D); U.S. Senators – Herb Kohl (D), Russ Feingold (D); U.S. Representatives – Five Democrats, three Republicans: Paul Ryan (R), Tammy Baldwin (D), Ron Kind (D), Gwen Moore (D), Jim Sensenbrenner (R), Thomas E. Petri (R), David R. Obey (D), Steve Kagen (D)..
Source: Team Marketing Report, ESPN.com, Forbes.com and TheSportMarket.biz
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