GENERAL
Stadium: Reliant Stadium
Capacity: 71,116
Surface: Grass
Built: 2002 / $449 M USD
Head office: 711 Louisiana, 33rd Floor Houston, TX 77002-2716
Phone: (713) 336-7700
Website: www.houstontexans.com
Radio flagship: 610 KILT-AM & 100.3 KILT-FM
Local television: Regional FOX
Corporate partners/sponsors: Anheuser-Busch, Coca-Cola, Continental Airlines, Ford Motor Company, MillerCoors, Reliant Energy, Verizon Wireless.
Mascot: Toro |
Established: 2002
Franchise ancestry: NFL expansion
Notes: Original NFL franchise Houston Oilers moved to Nashville in 1997 and were renamed the Tennessee Titans in 1999. Houston competed with Los Angeles for the 2002 expansion round, triggered when the Cleveland Browns were to be reactivated as an expansion team as the 31st franchise in the NFL. Ultimately, the Reliant Stadium project proposal – and a $700 M expansion fee offer -- won the bid for Houston. |
BUSINESS OF WINNING
ATTENDANCE
2011-2012
Home Dates: 8
Home Attendance Average: 71,496
Home Attendance Drawing Capacity: 100.6%
Home Attendance Total: 571,969
Home Attendance Rank: click here
for 2010-2011 rank
Team Marketing Report:
Average Ticket Cost & Fan Cost Index: click here
2010-'11 Estimated Gate Receipts: $45M USD
HOUSTON MARKET
MARKET SIZE
City Population: 2,117,937
Metropolitan Area Population: 4,669,571 (Houston-Galveston-Brazoria CMA)
Greater Metro Area Population: 5,628,101 (Houston-Sugar Land-Baytown)
City size ranking: #4 in US / #4 in NFL
Metro area size ranking: #10 in US / #12 in NFL
Greater Metro area size ranking: #6 in US / #6 in NFL
Designated Market Area (DMA): 2,106,210 TV homes / 1.84% of US
DMA ranking: #10 in US / #11 in North America / #11 in NFL
Source: Nielsen 2008, US Census Bureau 2005 and 2007 |
FRANCHISE FINANCIALS
 OWNERSHIP AND MANAGEMENT
Owner: Robert (Bob) McNair
Acquisition date/price: 2002 / $700 M USD
General Manager: Rick Smith
Head Coach: Gary Kubiak
Stadium: Owned and operated by Harrison County)
Concessions: Aramark
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MARKET ECONOMICS
Economic Description: Seaport and Gamma world city; Broad industrial base in energy (oil and natural gas), manufacturing, aeronautics, transportation, health care, oil field equipment, tourism, biomedical, mining and engineering services.
Major companies: Second only to New York City in the number of Fortune 500 companies resident in the city and metropolitan area; Conoco Phillips, Shell Oil, BP, ExxonMobil US Operations, Apache Corporation, Citgo, Marathon Oil.
City per capita income (ranking): City of Houston - $20,101 USD (#22 NFL)
Metro area per capita income (ranking): $46,235 (#22 US / #10 NFL)
State per capita income (ranking): $35,166 (#22 US / tied #19 NFL)
MARKET DEMOGRAPHICS
Ethnicity: Race – White 49.29%, Black 25.31%, Asian-American 5.31%, Other 20%; Hispanic of any race: 37%.
Language: Approximately 65% English.
Median Age: 30.9 years.
Political Leadership: Mayor of Houston – Bill White (Democrat); Governor of Texas – Rick Perry (R); U.S. Senators – Kay Bailey Hutchison (R), John Cornyn (R); U.S. Representatives – 20 Republican, 12 Democrat: Louie Gohmert (R), Ted Poe (R), Sam Johnson (R), Ralph Hall (R), Jeb Hensarling (R), John Culberson (R), Kevin Brady (R), Al Green (D), Michael McCaul (R), Mike Conaway (R), Kay Granger (R), Ron Paul (R), Mac Thornberry (R), Ruben Hinojosa (D), Silvestre Reyes (D), Chet Edwards (D), Sheila Jackson Lee (D), Randy Neugebauer (R), Charles A. Gonzalez (D), Lamar S. Smith (R ), Ciro Rodriguez (D), Kerry Marchant (R), Lloyd Doggett (D), Michael C. Burgess (R), Solomon P. Ortiz (D), Henry Cuellar (D), Gene Green (D), Eddie Bernice Johnson (D), John Carter (R), Pete Sessions (R).
Source: Team Marketing Report, ESPN.com, Forbes.com and TheSportMarket.biz
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