GENERAL
Stadium: Jacksonville Municipal Stadium
Capacity: 67,164
Surface: Natural Grass
Built: 1995 / $149 M USD
Head office: One Stadium Place, Jacksonville, FL 32202
Phone: (904) 633-6000
Fax:
Website: www.jacksonvillejaguars.com |
Radio flagship: 690 WOKV-AM & 96.9 WKQL-FM
Television (Regional): CBS
Corporate partners/sponsors: Anheuser-Busch, Baptist Health, MasterCard, Wachovia, Winn-Dixie.
Mascot: Jaxson de Ville
Established: 1995
Franchise ancestry: Expansion |
BUSINESS OF WINNING
ATTENDANCE
2011-2012
Home Dates: 8
Home Attendance Average: 62,331
Home Attendance Drawing Capacity: 92.8%
Home Attendance Total: 498,655
Home Attendance Rank: click here
for 2010-2011 rank
Team Marketing Report:
Average Ticket Cost & Fan Cost Index: click here
2010-'11 Estimated Gate Receipts: $45M USD
JACKSONVILLE MARKET
MARKET SIZE
City Population: 794,555
Metropolitan Area Population: 1,100,491 (Greater Jacksonville)
Greater Metro Area Population: 1,447,823 (Greater Jacksonville metropolitan statistical area)
City size ranking: #12 in US / #10 in NFL
Metro area size ranking: #12 in US / #29 in NFL
Greater Metro area size ranking: #35 in US / #29 in NFL
Designated Market Area (DMA): 674,860 TV homes / 0.590% of US
DMA ranking: #47 in US / #52 in North America / #28 in NFL
Source: Nielsen 2008, US Census Bureau 2005 and 2007 |
FRANCHISE FINANCIALS
 OWNERSHIP AND MANAGEMENT
Owner: D. Wayne Weaver
Acquisition date/price: 1995 / $208 M USD
General Manager: James Harris
Head Coach: Jack Del Rio
Stadium: Public / owned and operated by the City of Jacksonville
Concessions: Levy Restaurants
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MARKET ECONOMICS
Economic Description: Port city; transportation and distribution hub, especially for automobile imports; diversified economic mix, featuring distribution, financial services, biomedical technology, consumer goods, manufacturing, insurance.
Major companies: Fortune 500 companies – CSX Corporation, Fidelity National Financial, Winn-Dixie Supermarkets; three military facilities (third largest military presence in the U.S. behind only Norfolk, Virginia and San Diego, California).
City per capita income (ranking): $15,128 USD
Metro area per capita income (ranking): $43,001
State per capita income (ranking): $36,720
MARKET DEMOGRAPHICS
Ethnicity (City of Miami): Race – White 63.7%, Black 31.0%, Asian 4.0%, Aboriginal 0.8%, Other 4.1%; Hispanic of any race: 5.9%.
Language: Approximately 91% English.
Median Age: 34 years.
Political Leadership: Mayor of Jacksonville – John Peyton (R); Governor of Florida – Charlie Crist (R); U.S. Senators – Bill Nelson (D), Mel Martinez (R); U.S. Representatives – 14 Republican, 11 Democrat: Jeff Miller (R), Allen Boyd (D), Corrine Brown (D), Ander Crenshaw (R ), Ginny Brown-Waite (R), Cliff Stearns (R ), John L. Mica (R), Alan Grayson (D), Gus Bilirakis (R), Bill Young (R), Katherine Castor (D), Adam H. Putnam (R), Vern Buchanan (R ), Connie Mack, IV (R), Bill Posey (D), Tom Rooney (R), Kendrick B. Meek (D), Ileana Ros-Lehtinen (R), Robert Wexler (D), Debbie Wasserman-Schultz (D), Lincoln Dizz-Balart (R), Ron Klein (D), Alcee Hastings (D), Suzanne Kosmas (D), Mario Dizz-Balart (R).
Source: Team Marketing Report, ESPN.com, Forbes.com and TheSportMarket.biz
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