GENERAL
Stadium: Arrowhead Stadium
Capacity: 79,451
Surface: Grass
Built: 1972/$53 M USD
Head office: One Arrowhead Drive Kansas City, MO 64129
Phone: (816) 924-9300
Fax: (816) 921-5775
Website: Kansas City Chiefs |
Radio flagship: 101.1 KCFX-FM (selected simulcasts: 710 KCMO-AM)
Television (Regional): CBS
Corporate partners/sponsors: Anheuser-Busch, Gatorade, Sprint Nextel.
Mascot: KC Wolf
Established: 1960
Franchise ancestry: Dallas Texans 1960-1962
Kansas City Chiefs 1963 to present. |
BUSINESS OF WINNING
ATTENDANCE
2011-2012
Home Dates: 8
Home Attendance Average: 72,082
Home Attendance Drawing Capacity: 93.9%
Home Attendance Total: 576,659
Home Attendance Rank: click here
for 2010-2011 rank
Team Marketing Report:
Average Ticket Cost & Fan Cost Index: click here
2010-'11 Estimated Gate Receipts: $45M USD
KANSAS CITY MARKET
MARKET SIZE
City Population: 444,314
Metropolitan Area Population: 1,776,062
Greater Metro Area Population: 1,985,429
City size ranking: #41 in US / #23 in NFL
Metro area size ranking: 26# in US / #27 in NFL
Greater Metro area size ranking: #26 in US / #25 in NFL
Designated Market Area (DMA): 937,970 TV homes / 0.819% of US
DMA ranking: #31 in US / #27 in NFL
Source: Nielsen 2008, US Census Bureau 2005 and 2007 |
FRANCHISE FINANCIALS
 OWNERSHIP AND MANAGEMENT
Owner: Lamar Hunt Family (Chair – Clark Hunt)
Acquisition date/price: 1960 / $25,000 USD
General Manager: Carl Peterson
Head Coach: Herman Edwards
Stadium: Public/operated by Jackson County Sports Complex Authority
Concessions: Centerplate
|
MARKET ECONOMICS
Economic Description: General and diversified; trading centre for hard red winter wheat (major ingredient in bread).
Major companies: Four Fortune 500 companies – Sprint Nextel, H & R Block, Embarq Corporation, YRC Worldwide, Inc.; other companies – Hallmark Cards; Sanofi-Aventis drug manufacturer, AMC Theaters, DST Systems, Interstate Bakeries, Great Plains Energy, Aquila.
City per capita income (ranking): $20,753 USD (tied #18 NFL)
Metro area per capita income (ranking): $39,402 (#63 US / #22 in NFL)
State per capita income (ranking): $32,789 (#31 US / tied #25 NFL)
MARKET DEMOGRAPHICS
Ethnicity (City of Kansas City, Missouri): Race – White 54.68%, Black 31.23%, Other 8%.
Language: Approximately 99% English.
Median Age: 34 years.
Political Leadership: Mayor of Kansas City – Mark Funkhouser (Democrat); Governor of Missouri – Matt Blunt (Republican); U.S. Senators – Christopher (Kit) Bond (R), Claire McCaskill (D); U.S. Representatives – Five Republican, Four Democrat: William Lacy Clay, Jr. (D), W. Todd Akin (R), Russ Carnahan (D), Ike Skelton (D), Emanuel Cleaver (D), Sam Graves (R), Roy Blunt (R ), Jo Ann Emerson (R ), Blaine Luetkemeyer (R ).
Source: Team Marketing Report, ESPN.com, Forbes.com and TheSportMarket.biz
|
