GENERAL
Stadium: Dolphin Stadium
Capacity: 75,540
Surface: Natural Grass
Built: 1987 / $115M USD
Head office: 2267 Dan Marino Boulevard, Miami, FL 33028
Phone: (305) 646-7400
Fax: (305) 626-7428
Website: www.miamidolphins.com |
Radio flagship: 790 WAXY-AM
Television (Regional): CBS
Corporate partners/sponsors: Anheuser-Busch, Miccousukee Tribe, Publix, Sprint Nextel, Wachovia.
Mascot: T.D.
Established: 1966
Franchise ancestry: Expansion |
BUSINESS OF WINNING
ATTENDANCE
2011-2012
Home Dates: 8
Home Attendance Average: 60,886
Home Attendance Drawing Capacity: 81%
Home Attendance Total: 487,089
Home Attendance Rank: click here
for 2010-2011 rank
Team Marketing Report:
Average Ticket Cost & Fan Cost Index: click here
2010-'11 Estimated Gate Receipts: $45M USD
MIAMI MARKET
MARKET SIZE
City Population: 386,619
Metropolitan Area Population: 3,876,380 (Miami-Fort Lauderdale)
Greater Metro Area Population: 5,413,212 (Miami-Fort Lauderdale-Pompano Beach)
City size ranking: #46 in US
Metro area size ranking: #12 in US
Greater Metro area size ranking: #7 in US
Designated Market Area (DMA): 1,546,920 TV homes / 1.352% of US
DMA ranking: #16 in US
Source: Nielsen 2008, US Census Bureau 2005 and 2007 |
FRANCHISE FINANCIALS
 OWNERSHIP AND MANAGEMENT
Owner: H. Wayne Huizenga (50%) and Stephen M. Ross (50%).
Acquisition date/price: 1994 / $138M USD (Huizenga); 2008 / $550 M USD (Ross);
President & Chief Operating Officer: Bryan Widemeier
Executive Vice President, Football Operations: Bill Parcells
General Manager: Jeff Ireland
Head Coach: Tony Sparano
Stadium: Public / owned and operated by South Florida Stadium Corp.
Concessions: Boston Culinary Group
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MARKET ECONOMICS
Economic Description: Port city; global city and “Gamma world city”; finance, commerce, media, entertainment, arts and international trade, tourism.
Major companies: Major companies – Alienware, Arrow Air, Bacardi, Benihana, Burger King, Celebrity Cruises, Carnival Cruises, CompUSA, Fizber.com, Norwegian Cruise Lines, Perry Ellis International, Royal Caribbean Cruise Lines, Ryder Systems, Seabourne Cruise Lines, TeleFutura, Telemundo, Univision; Miami also serves as Latin American headquarters for companies such as AIG,. American Airlines, Cisco Systems, Exxon, Disney, FedEx, Microsoft, Oracle, SBC Communications, Sony, VISA International.
City per capita income (ranking): $15,128 USD
Metro area per capita income (ranking): $43,001
State per capita income (ranking): $36,720
MARKET DEMOGRAPHICS
Ethnicity (City of Miami): Race – White 66.6%, Black 22.3%, Other 10%; Hispanic of any race: 80.8%; Origins – Cuban 34.1%, 5.6% Nicaraguan, 5.5% Haitian, 3.3% Honduran, 1.7% Dominican.
Language: Approximately 18% English; 80% Spanish.
Median Age: 38 years.
Political Leadership: Mayor of Miami – Manny Diaz (Independent); Governor of Florida – Charlie Crist (R); U.S. Senators – Bill Nelson (D), Mel Martinez (R); U.S. Representatives – 14 Republican, 11 Democrat: Jeff Miller (R), Allen Boyd (D), Corrine Brown (D), Ander Crenshaw (R ), Ginny Brown-Waite (R), Cliff Stearns (R ), John L. Mica (R), Alan Grayson (D), Gus Bilirakis (R), Bill Young (R), Katherine Castor (D), Adam H. Putnam (R), Vern Buchanan (R ), Connie Mack, IV (R), Bill Posey (D), Tom Rooney (R), Kendrick B. Meek (D), Ileana Ros-Lehtinen (R), Robert Wexler (D), Debbie Wasserman-Schultz (D), Lincoln Dizz-Balart (R), Ron Klein (D), Alcee Hastings (D), Suzanne Kosmas (D), Mario Dizz-Balart (R).
Source: Team Marketing Report, ESPN.com, Forbes.com and TheSportMarket.biz
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