GENERAL
Stadium: Hubert H. Humphrey Metrodome
Capacity: 63,720
Surface: Astroturf
Built: 1982 / $55 M USD
Head office: 9520 Viking Drive Eden Prairie, MN 55344
Phone: (612) 828-6500
Fax:
Website: http://www.vikings.com/ |
Radio flagship: 1130 KFAN-AM
Television (Regional): FOX
Corporate partners/sponsors: Clear Channel, MasterCard, MillerCoors, PepsiCo, Qwest Communications, US Bancorp.
Mascot: Viktor the Viking
Established: 1961
Franchise ancestry: Expansion |
BUSINESS OF WINNING
ATTENDANCE
2011-2012
Home Dates: 8
Home Attendance Average: 62,816
Home Attendance Drawing Capacity: 98%
Home Attendance Total: 502,529
Home Attendance Rank: click here
for 2010-2011 rank
Team Marketing Report:
Average Ticket Cost & Fan Cost Index: click here
2010-'11 Estimated Gate Receipts: $45M USD
MINNESTOA MARKET
MARKET SIZE
City Population: 372,674 (Minneapolis)
Metropolitan Area Population: 2,968,806 (Minneapolis-St. Paul)
Greater Metro Area Population: 3,208,347 (Minneapolis-St. Paul-Bloomington)
City size ranking: #49 in US / #26 in NFL
Metro area size ranking: #15 in US / #16 in NFL
Greater Metro area size ranking: #16 in US / #17 in NFL
Designated Market Area (DMA): 1,730,530 TV homes / 1.512% of US
DMA ranking: #15 in US / #16 in NFL
Source: Nielsen 2008, US Census Bureau 2005 and 2007 |
FRANCHISE FINANCIALS
 OWNERSHIP AND MANAGEMENT
Owner: Zygmunt (Zygi) Wilf and Mark Wilf, with Jeffrey Wilf, Leonard Wilf, David Mandelbaum, Alan Landis and Reggie Fowler)
Acquisition date/price: 2005 / $600 M USD
General Manager: Rick Spielman
Head Coach: Brad Childress
Stadium: Public/operated by Metropolitan Sports Commission
Concessions: Centerplate
|
MARKET ECONOMICS
Economic Description: Former flour milling capital and timber hub has become largest commercial centre in U.S. Midwest (between Chicago and Seattle); commerce, finance, rail & trucking, health care and industry, with specializations in publishing, milling, food processing, insurance and high technology (is regarded as one of the top tech cities in the U.S.).
State capital: Yes* (sister city St. Paul, Minnesota)
Major companies: Five Fortune 500 companies – Target, US Bancorp, Xcel Energy, Ameriprise Financial, Thrivent Financial for Lutherans.
City per capita income (ranking): $33,561 USD (#3 NFL)
Metro area per capita income (ranking): $46,458 (#20 US / #8 NFL)
State per capita income (ranking): $38,859 (#14 US / #11 NFL)
MARKET DEMOGRAPHICS
Ethnicity (City of Minneapolis): Race – White 65.2%, Black 16.6%, Hispanic 10.6%, Asian 5.8%, Other 1.4%.
Language: Approximately 90% English.
Median Age: 31.20 years.
Political Leadership: Mayor of Minneapolis – R.T. Rybak (Democrat-Farmer-Labor); Governor of Minnesota – Tim Pawlenty (R); U.S. Senators – Norm Coleman (R), Amy Klobuchar (DFL); U.S. Representatives – Five Democrat, Three Republican: Tim Walz (D), John Kline (R), Erik Paulsen (R), Betty McCollum (D), Keith Ellison (D), Michele Bachmann (R), Collin Peterson (D), Jim Oberstar
Source: Team Marketing Report, ESPN.com, Forbes.com and TheSportMarket.biz
|
