GENERAL
Stadium: Gillette Stadium
Capacity: 60,292
Surface: Natural Grass
Built: 1987 / $115M USD
Head office: 60 Washington Street Foxboro, MA 02035
Phone: (508) 543-8200
Fax:
Website: www.newenglandpatriots.com |
Radio flagship: 104.1 WBCN-FM
Television (Regional): CBS Regional
Corporate partners/sponsors: Anheuser-Busch, Bank of America, Fidelity Investments, Gatorade, Gillette, McDonald’s.
Mascot: Pat Patriot
Established: 1959
Franchise ancestry: AFL Expansion |
BUSINESS OF WINNING
ATTENDANCE
2011-2012
Home Dates: 8
Home Attendance Average: 68,756
Home Attendance Drawing Capacity: 100%
Home Attendance Total: 550,048
Home Attendance Rank: click here
for 2010-2011 rank
Team Marketing Report:
Average Ticket Cost & Fan Cost Index: click here
2010-'11 Estimated Gate Receipts: $45M USD
NEW ENGLAND MARKET
MARKET SIZE
City Population: 596,638
Metropolitan Area Population: 4,482,857 (Boston-Cambridge-Quincy)
Greater Metro Area Population: 5,819,100 (including Worcester-Lawrence)
City size ranking: #23 in US
Metro area size ranking: #10 in US
Greater Metro area size ranking: #7 in US
Designated Market Area (DMA): 2,409,080 TV homes / 2.105% of US
DMA ranking: #7 in US
Source: Nielsen 2008, US Census Bureau 2005 and 2007 |
FRANCHISE FINANCIALS
 OWNERSHIP AND MANAGEMENT
Owner: Robert Kraft
Acquisition date/price: 1994 / $172 M USD;
President & Chief Operating Officer:
Executive Vice-President: Mark Pioli
General Manager: None
Head Coach: Bill Belichick
Stadium: Owned and operated by New England Patriots
Concessions: Self-operated/in-house
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MARKET ECONOMICS
Economic Description: Seaport (high tech, financial, colleges & universities and tourism)
State capital: Yes
Major companies: Liberty Mutual, Gillette, Teradyne, New Balance, Fidelity, Bank of America regional headquarters, EMC, Analog, Vistaprint, CSN, Merck, Millipore, Genzyme, Biogen.
City per capita income (ranking): $23,353 USD (#6 AL / #12 MLB)
Metro area per capita income (ranking): $52,792 USD (#7 US / #2 AL / #4 MLB)
State per capita income (ranking): $46,299 (#4 US / #1 AL / #2 MLB)
MARKET DEMOGRAPHICS
Race / Ethnicity (City of Boston): 57.2% White, 23.1% Black, 9.0% Asian-American, 13.5% Other (Irish descent 15.8%, Italian 8.3%, West Indians 6.4%)
Language: Approximately 80% English, 16.9% Hispanic
Median Age: 31
Political leadership: City of Boston Mayor - Thomas Merino (Democrat); Massachusetts Governor - Deval Patrick (D); Senators: Edward (Ted) Kennedy (D), John Kerry (D); Representatives – 10 Democrats: John Olver (D), Richard Neal (D), Jim McGovern (D), Barney Frank (D), Marty Meehan (D), John F. Tierney (D), Ed Markey (D), Michael Capuano (D), Stephen Lynch (D), William Delahunt (D).
Source: Team Marketing Report, ESPN.com, Forbes.com and TheSportMarket.biz
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