GENERAL
Stadium: Louisiana Superdome
Capacity: 68,390
Surface: Astroturf
Built: 1975 / $134 M USD
Head office: 5800 Airline Drive Metairie, LA 70003
Phone: (504) 733-0255
Fax:
Website: http://www.neworleanssaints.com/ |
Radio flagship: 870 WWL-AM
Television (Regional): FOX
Corporate partners/sponsors: Allstate, Alltell, Anheuser-Busch, Coca-Cola, Motorola, Winn-Dixie.
Mascots: Gumbo the Dog; Sir Saint.
Established: 1967
Franchise ancestry: Expansion. |
BUSINESS OF WINNING
ATTENDANCE
2011-2012
Home Dates: 8
Home Attendance Average: 62,694
Home Attendance Drawing Capacity: 85.8%
Home Attendance Total: 438,864
Home Attendance Rank: click here
for 2010-2011 rank
Team Marketing Report:
Average Ticket Cost & Fan Cost Index: click here
2010-'11 Estimated Gate Receipts: $45M USD
BUFFALO MARKET
MARKET SIZE
City Population: 343,829 (New Orleans)
Metropolitan Area Population: 1,024,678 (New Orleans-Metarie-Bogalusa)
Greater Metro Area Population: 1,337,726 (Greater New Orleans)
City size ranking: #38 in US / #31 in NFL
Metro area size ranking: #35 in US / #30 in NFL
Greater Metro area size ranking: #35 in US / #29 in NFL
Designated Market Area (DMA): 602,740 TV homes / .527% of US
DMA ranking: #53 in US / #31 in NFL
Source: Nielsen 2008, US Census Bureau 2005 and 2007 |
FRANCHISE FINANCIALS
 OWNERSHIP AND MANAGEMENT
Owner: Thomas Benson and Rita Benson Leblanc
Acquisition date/price: 1985 / $70 M USD
General Manager: Micky Loomis
Head Coach: Sean Payton
Stadium: Public/operated by State of Louisiana
Concessions: Centerplate
|
MARKET ECONOMICS
Economic Description: Seaport (fifth largest in U.S. in volume); Industrial and distribution centre; oil production (17 petroleum refineries); tourism.
State capital: No (Baton Rouge, Louisiana)
Major companies: One Fortune 500 company – Entergy Corporation; other companies – AT & T, IBM, Navtech, Harrah’s, Popeye’s Fried Chicken, Zatarian’s, Whitney Bank, Capital One, Tidewater, Energy Partners, Ltd., Lockheed-Martin.
City per capita income (ranking): $17,258 USD (#25 NFL)
Metro area per capita income (ranking): $46,188 USD (#23 US / #11 NFL)
State per capita income (ranking): $31,821 USD (#41 US / #32 NFL)
MARKET DEMOGRAPHICS
Ethnicity (City of New Orleans): Race – Black 67.25%, White 28.05%, Asian 2.26%, 2.47% Other (3.00% Hispanic of any race).
Language: Approximately 94% English.
Median Age: 33.1 years.
Political Leadership: Mayor of New Orleans – C. Ray Nagin (Democrat); Governor of Louisiana – Bobby Tindal (Republican); U.S. Senators – Mary Landrieu (D), David Vitter (R); U.S. Representatives – Six Republican, one Democrat: Steve Scalise (R), Joseph Cao (R), Charles Melancon (D), John Fleming (R), Rodney Alexander (R), Bill Cassidy (R), Charles Boustany (R).
Source: Team Marketing Report, ESPN.com, Forbes.com and TheSportMarket.biz
|
