GENERAL

BUSINESS OF WINNING ATTENDANCE 2011-2012 Home Dates: 8 Home Attendance Average: 79,475 Home Attendance Drawing Capacity: 96.3% Home Attendance Total: 635,800 Home Attendance Rank: click here for 2010-2011 rank Team Marketing Report: Average Ticket Cost & Fan Cost Index: click here 2010-'11 Estimated Gate Receipts: $45M USD NEW YORK MARKET MARKET SIZE City Population: 8,213,839 Metropolitan Area Population: 18,815,988 Greater Metro Area Population: 21,199,865 City size ranking: #1 in US / Tied #1 in NFL Metro area size ranking: #1 in US / Tied #1 in NFL Greater Metro area size ranking: #1in US / Tied #1 in NFL Designated Market Area (DMA): 7,433,820 TV homes / 6.495% of US DMA ranking: #1 in US / Tied #1 in NFL Source: Nielsen 2008, US Census Bureau 2005 and 2007

FRANCHISE FINANCIALS OWNERSHIP AND MANAGEMENT Owners: John Mara and Steven Tisch Acquisition date/price: 1925 for $500 USD (Timothy Mara) and 50% for $150M USD (Robert Tisch) in 1991 General Manager: Jerry Reese Head Coach: Tom Coughlin Stadium: Metlife Concessions: Aramark

MARKET ECONOMICS

Economic Description: Seaport, global city and command centre economy; general and diversified; international and national leadership roles in commerce, finance, culture and entertainment; including television, advertising, music, newspapers and book publishing; financial services, food processing and tourism (financial capital of the US and second largest city economy in the world; commerce, insurance, real estate, media and the arts and manufacturing in garments, chemicals, metal products, processed foods and furniture)
Major companies: 44 Fortune 500 companies, including media companies such a Time Warner, News Corp, Hearst Corp and Viacom; headquarters of the United Nations; home of the top two stock exchanges in the world (NYSE and NASDAQ).
City per capita income (ranking): $22,402 USD (tied #13 NFL)
Metro area per capita income (ranking): $53,423 (#8 US / tied #5 NFL)
State per capita income (ranking): $44,027 (#5 US / tied #3 NFL)

MARKET DEMOGRAPHICS

Ethnicity (City of New York): Race – White non-Hispanics 35%, Hispanics 27%, Black 24.5%, Asian and Pacific Islanders 10%, Other 3%; major ethnic groups – Puerto Rican, Italian, West Indian, Dominican, Chinese and Irish.
Language: Approximately 75% English.
Median Age: 34.2 years.
Political Leadership: Mayor of New York City – Michael Bloomberg (Republican); Governor of New York – David Paterson (Democrat); U.S. Senators – Charles Schumer (D); Vacant (Democrat Hillary Rodham Clinton appointed Secretary of State); U.S. Representatives – 29 (26 Democrat, three Republican): Timothy Bishop (D), Steve Israel (D), Peter R. King (R ), Carolyn McCarthy (D), Gary L. Ackerman (D), Gregory Meeks (D), Joseph Crowley (D), Jerrold Nadler (D), Anthony Weiner (D), Edolphus Towns (D), Yvette Clarke (D), Nydia Velazquez (D), Michael McMahon (D), Carolyn B. Maloney (D), Charles B. Rangel (D), Josse Serrano (D), Eliot Engel (D), Nita Lowery (D), John Hall (D), Kirsten Gillibrand (D), Paul Tonko (D), Maurice Hinchey (D), John McHugh (R ), Michael Arcuri (D), Dan Maffei (D), Christopher Lee (R ), Brian Higgins (D), Louise Slaughter (D), Eric Massa (D).

Source: Team Marketing Report, ESPN.com, Forbes.com and TheSportMarket.biz