GENERAL
Stadium: Network Associates Coliseum
Capacity: 63,142
Surface: Grass
Built: 1966 / $100 M USD
Head office: 1220 Harbor Bay Parkway Alameda, California 94502
Phone: (510) 864-5000
Fax:
Website: www.oaklandraiders.com |
Radio flagship: 560 KSFO-AM
Local television: CBS Regional
Corporate partners/sponsors: Comcast, 7Eleven, Hawaiian Airlines, McAfee, Toyota Motor Company.
Mascot: None
Established: 1960
Franchise ancestry: Oakland Raiders 1960-1981
Los Angeles Raiders 1982-1994
Oakland Raiders 1995 to present |
BUSINESS OF WINNING
ATTENDANCE
2011-2012
Home Dates: 8
Home Attendance Average: 59,242
Home Attendance Drawing Capacity: 94%
Home Attendance Total: 473,938
Home Attendance Rank: click here
for 2010-2011 rank
Team Marketing Report:
Average Ticket Cost & Fan Cost Index: click here
2010-'11 Estimated Gate Receipts: $45M USD
OAKLAND MARKET
MARKET SIZE
City Population: 395,864
Metropolitan Area Population: 4,203,898 (San Francisco-Oakland-Fremont)
Greater Metro Area Population: 7,039,362 (San Francisco-Oakland-San Jose)
City size ranking: #45 in US
Metro area size ranking: #12 in US
Greater Metro area size ranking: #5 in US
Designated Market Area (DMA): 2,476,450 TV homes / 2.164% of US
DMA ranking: #6 in US
Source: Nielsen 2008, US Census Bureau 2005 and 2007 |
FRANCHISE FINANCIALS
 OWNERSHIP AND MANAGEMENT
Owners: Allen (Al) Davis – majority partner and managing partner; Limited Partners (20%): David Abrams, Don Goldring, Paul Leff.
Acquisition date/price: 1966 / $180,000 USD
General Manager: Allen (Al) Davis
Head Coach: Tom Cable (interim)
Stadium: Public / owned and operated by City of Oakland and Alameda County
Concessions: Aramark
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MARKET ECONOMICS
Economic Description: General and diversified; trading centre for hard red winter wheat (major ingredient in bread).
Major companies: Four Fortune 500 companies – Sprint Nextel, H & R Block, Embarq Corporation, YRC Worldwide, Inc.; other companies – Hallmark Cards; Sanofi-Aventis drug manufacturer, AMC Theaters, DST Systems, Interstate Bakeries, Great Plains Energy, Aquila.
City per capita income (ranking): $20,753 USD
Metro area per capita income (ranking): $61,337 (#1 US)
State per capita income (ranking): $39,626 (#9 US)
MARKET DEMOGRAPHICS
Ethnicity (City of Oakland): Race – White 34.1%, Black 30.3%, Asian-American 15.6%, Other 19% (alongside Long Beach, California as the most ethnically diverse city in the U.S); Hispanic of any race: 21.19%.
Language: Approximately 80% English.
Median Age: 33 years.
Political Leadership: Mayor of Oakland – Ron Dellums (Democrat); Governor of California – Arnold Schwarzenegger (R); U.S. Senators – Dianne Feinstein (D), Barbara Boxer (D); U.S. Representatives – 34 Democrat, 19 Republican: Mike Thompson (D), Wally Herger (R ), Dan Lungren (R ), Tom McClintock (R), Doris Matsui (D), Lynn Woolsey (D), George Miller (D), Nancy Pelosi (D – Speaker of the House), Barbara Lee (D), Ellen Tauscher (D), Jerry McNerney (D), Jackie Speer (D), Pete Stark (D), Anna G. Eshoo (D), Mike Honda (D), Zoe Lofgren (D), Sam Farr (D), Dennis Cordossa (D), George Radanovich (R ), Jim Costa (D), Devin Nunes (R), Kevin McCarthy (R), Lois Capps (D), Elton Gallegly (R), Howard McKeown (R), David Greier (R), Brad Sherman (D), Howard L. Berman (D), Adam Schiff (D), Henry Waxman (D), Xavier Solis (D), Diane E. Watson (D), Lucille Roybal-Allard (D), Maxine Waters (D), Jane Harman (D), Laura Dickson (D), Grace Napolitano (D), Linda Sanchez (D), Edward Royce (R), Jerry Lewis (R), Gary Miller (R), Joe Baca (D), Ken Calvert (R), Mary Bono Mack (R), Dona Rohrabacher (R), Loretta Sanchez (D), John Campbell (R), Darrell Issa (R), Brian Bilbray (R), Rob Filner (D), Duncan Hunter (R), Susan A. Davis (D).
Source: Team Marketing Report, ESPN.com, Forbes.com and TheSportMarket.biz
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