GENERAL
Stadium: Heinz Field
Capacity: 65,050
Surface: Natural grass
Built: 2001 / $281 M USD
Head office: 300 Stadium Circle Pittsburgh, PA 15212
Phone: (412) 323-5000
Fax: (412) 323-5024
Website: www.steelersfootball.com |
Radio flagship: 102.5 WDVE-FM & 970 WBGG-AM
Local television: CBS Regional
Corporate partners/sponsors: Chevrolet, Coca-Cola, Giant Eagle, HJ Heinz, PNC Financial, 84 Lumber.
Mascot: Steely McBearn
Established: 1933
Franchise ancestry: Pittsburgh Pirates 1933-1939
Pittsburgh Steelers 1940-1942
Pittsburgh-Philadelphia “Steagles” 1943
Card-Pitt 1944
Pittsburgh Steelers 1945 to present. |
BUSINESS OF WINNING
ATTENDANCE
2011-2012
Home Dates: 8
Home Attendance Average: 63,034
Home Attendance Drawing Capacity: 97%
Home Attendance Total: 504,279
Home Attendance Rank: click here
for 2010-2011 rank
Team Marketing Report:
Average Ticket Cost & Fan Cost Index: click here
2010-'11 Estimated Gate Receipts: $45M USD
PITTSBURGH MARKET
MARKET SIZE
City Population: 316,299
Metropolitan Area Population: 2,355,712
Greater Metro Area Population: 2,358,695
City size ranking: #60 in US
Metro area size ranking: #22 in US
Greater Metro area size ranking: #22 in US
Designated Market Area (DMA): 1,156,460 TV homes / 1.01% of US
DMA ranking: #23 in US
Source: Nielsen 2008, US Census Bureau 2005 and 2007 |
FRANCHISE FINANCIALS
 OWNERSHIP AND MANAGEMENT
Owner: The Rooney Family (Chair – Daniel (Dan) Rooney, son of Art Rooney; managing partner – Art Rooney II, grandson of Art Rooney).
Acquisition date/price: 1933 / $2,500 USD (Art Rooney)
General Manager: Kevin Colbert
Head Coach: Mike Tomlin
Stadium: Heinz Field (owned and operated by City of Pittsburgh through Sports & Exhibition Authority)
Concessions: Aramark
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MARKET ECONOMICS
Economic Description: Steel transitioned into diversified; health care, education, technology, robotics, fashion, financial services, nuclear engineering.
State capital: No (Harrisburg, Pennsylvania)
Major companies: Seven Fortune 500 companies - Alcoa, Allegheny Technology, H.J. Heinz, PNC Financial, PPG Independent, FedEx Ground, US Steel, WESCO International; also Bayer USA, Mellon Bank, General Nutrition Center (GNC).
City per capita income (ranking): $21,849 USD
Metro area per capita income (ranking): $40,949 USD (#50 US)
State per capita income (ranking): $36,825 USD (#20 US)
MARKET DEMOGRAPHICS
Race & Ethnicity (City of Pittsburgh): 67.63% White, 27.12% Black, 2.75% Asian, 2% Other (1.32% Hispanic); Origins - 27% African-American, 19.7% German, 15.8% Irish, 11.8% Italian, 8.4% Polish, 4.6% English.
Language: Approximately 95% English.
Median Age: 36 years
Political leadership: Mayor of Pittsburgh – Luke Ravenstahl (Democrat); Governor of Pennsylvania – Edward G. Pendell (D); U.S. Senators – Arlen Specter (R), Robert P. Casey, Jr. (D); U.S. Representatives – Robert A. Brady (D), Chaka Fattah (D), Kathy Dahlkemper (D), Jason Altmire (D), Glenn Thompson (R), Jim Gerlach (R), Joe Sestak (D), Patrick Murphy (D), Bill Shuster (R ), Christopher Carney (D), Paul E. Kanjorski (D), John P. Murtha (D), Allyson Schwartz (D), Michael F. Doyle (D), Charles Dent (R), Joseph R. Pitts (R), Tim Holden (D), Timothy Murphy (R), Todd Platts (R).
Source: Team Marketing Report, ESPN.com, Forbes.com and TheSportMarket.biz
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