GENERAL
Stadium: Qualcomm Stadium
9449 Friars Road, San Diego, CA 92108
Capacity: 70,268
Surface: Grass
Built: 1967 / $27 M USD
Head office: P.O. Box 609609, San Diego, CA 92160-9609
Phone: 619-874-4500
Fax: (619) 497-5454
Website: http://www.sandiegochargers.com |
Radio flagship: 105.3 KIOZ-FM
Local television: CBS Regional
Corporate partners/sponsors: Anheuser-Busch, Qualcomm, Sprint Nextel, Union Bank of California.
Mascot: None
Established: 1960
Franchise ancestry: Charter franchise in American Football League
Los Angeles Chargers 1960
San Diego Chargers 1961 to present |
BUSINESS OF WINNING
ATTENDANCE
2011-2012
Home Dates: 8
Home Attendance Average: 65,392
Home Attendance Drawing Capacity: 91.7%
Home Attendance Total: 631,888
Home Attendance Rank: click here
for 2010-2011 rank
Team Marketing Report:
Average Ticket Cost & Fan Cost Index: click here
2010-'11 Estimated Gate Receipts: $45M USD
SAN DIEGO MARKET
MARKET SIZE
City Population: 1,257,328
Metropolitan Area Population: 2,813,833
Greater Metro Area Population: 2,974,859
City size ranking: #8 in US
Metro area size ranking: #17 US
Greater Metro area size ranking: #17 in US
Designated Market Area (DMA): 1,249,820 TV homes / 1.092% of US
DMA ranking: #28 in US
Source: Nielsen 2008, US Census Bureau 2005 and 2007 |
FRANCHISE FINANCIALS
 OWNERSHIP AND MANAGEMENT
Owner: Alexander Spanos (Managing Partner – Dean Spanos, son of Alex Spanos); minority partner: George Pernicano (3%).
Acquisition date/price: 1984 / $70 M USD
General Manager: A.J. Smith
Head Coach: Norv Turner
Stadium: Qualcomm Field (owned and operated by City of San Diego).
Concessions: Centerplate
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MARKET ECONOMICS
Economic Description: Seaport and military centre, general and diversified – Defense-related manufacturing, manufacturing, tourism, biotechnology and biosciences; also agriculture, computer sciences, electronic manufacturing, financial and business services, ship and submarine repair and construction, software development, telecommunications.
Major companies: Qualcomm, Websense, Inc., General Atomics, Science Applications International Corporation, Neurocine Biosciences, Nventa Biopharmaceuticals, BD, Biogen, Integrated DNA Technologies, Merck, Pfizer, Elan, Genzyme.
City per capita income (ranking): $23,609 USD
Metro area per capita income (ranking): $44,832 USD (#30 US)
State per capita income (ranking): $39,626 USD (#9 US)
MARKET DEMOGRAPHICS
Ethnicity (City of San Diego): Race–Non-Hispanic White 49.3%, Hispanic 25.4%, Asian 13.6%, Black 7.6%, Other 4.0%; Hispanic origins – Mexican 83.4%, Puerto Rican 1.9%, Spanish 1.8%.
Language: Approximately 70% English, 25% Spanish.
Median Age: 32 years.
Political Leadership: Mayor of San Diego – Jerry Sanders (Republican); Governor of California – Arnold Schwarzenegger (R); U.S. Senators – Dianne Feinstein (D), Barbara Boxer (D); U.S. Representatives – 34 Democrat, 19 Republican: Mike Thompson (D), Wally Herger (R ), Dan Lungren (R ), Tom McClintock (R), Doris Matsui (D), Lynn Woolsey (D), George Miller (D), Nancy Pelosi (D – Speaker of the House), Barbara Lee (D), Ellen Tauscher (D), Jerry McNerney (D), Jackie Speer (D), Pete Stark (D), Anna G. Eshoo (D), Mike Honda (D), Zoe Lofgren (D), Sam Farr (D), Dennis Cordossa (D), George Radanovich (R ), Jim Costa (D), Devin Nunes (R), Kevin McCarthy (R), Lois Capps (D), Elton Gallegly (R), Howard McKeown (R), David Greier (R), Brad Sherman (D), Howard L. Berman (D), Adam Schiff (D), Henry Waxman (D), Xavier Solis (D), Diane E. Watson (D), Lucille Roybal-Allard (D), Maxine Waters (D), Jane Harman (D), Laura Dickson (D), Grace Napolitano (D), Linda Sanchez (D), Edward Royce (R), Jerry Lewis (R), Gary Miller (R), Joe Baca (D), Ken Calvert (R), Mary Bono Mack (R), Dona Rohrabacher (R), Loretta Sanchez (D), John Campbell (R), Darrell Issa (R), Brian Bilbray (R), Rob Filner (D), Duncan Hunter (R), Susan A. Davis (D).
Source: Team Marketing Report, ESPN.com, Forbes.com and TheSportMarket.biz
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