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SAN FRANCISCO 49ERS
NATIONAL CONFERENCE
WEST DIVISION

GENERAL

Stadium: Bill Walsh Field at Candlestick Park
Capacity: 69,743
Surface: Grass
Built: 1960 / $25 M USD
Head office: 4949 Centennial Blvd., Santa Clara, CA 95054-1229
Phone: 408-562-4949
Fax:
Website: http://www.sf49ers.com

Radio flagship: 1050 KTCT-AM (KNBR 1050) & 107.7 KSAN-FM (selected simulcast on 680 KNBR-AM)
Television (Regional): FOX
Corporate partners/sponsors: Anheuser-Busch, Comcast, Samsung, Sharp Business Systems, VISA.
Mascot: Sourdough Sam
Established: 1946
Franchise ancestry: Formed as a member of the All-America Football Conference (AAFC) in 1946 but was part of the merger with the National Football League in 1950.


BUSINESS OF WINNINGchampionships

ATTENDANCE
2011-2012
Home Dates: 8
Home Attendance Average: 69,732
Home Attendance Drawing Capacity: 99.3%
Home Attendance Total: 557,856
Home Attendance Rank: click here for 2010-2011 rank

Team Marketing Report:
Average Ticket Cost & Fan Cost Index: click here
2010-'11 Estimated Gate Receipts: $45M USD


SAN FRANCISCO MARKET

MARKET SIZE

City Population: 741,025
Metropolitan Area Population: 4,203,898 (San Francisco-Oakland-Fremont)
Greater Metro Area Population: 7,039,362 (San Francisco-San Jose-Oakland)
City size ranking: #15 in US / #12 in NFL
Metro area size ranking: #12 in US / tied #12 NFL
Greater Metro area size ranking: #5 in US / tied #5 in NFL
Designated Market Area (DMA): 2,476,450 TV homes / 2.164% of US
DMA ranking: #6 in US / #6 in North America / tied #6 in NFL
Source: Nielsen 2008, US Census Bureau 2005 and 2007

FRANCHISE FINANCIALS

value
revenue
players

OWNERSHIP AND MANAGEMENT

Owner: John and Denise DeBartolo York
Acquisition date/price: 1977 / $13M USD
General Manager: Scot McLoughan
Head Coach: Mike Singletary
Stadium: Bill Walsh Field at Candlestick Park (owned and operated by City of San Francisco)
Concessions: Centerplate

MARKET ECONOMICS

Economic Description: Seaport and tourist destination whose mix of banking, finance, research, education, biotechnology and biomedical, law, public relations, architecture and design rate it as one of top 10 Beta world cities.
Major companies: Wells Fargo, Bank of America, six Fortune 500 companies; 30 financial institutions.
City per capita income (ranking): $34,556 USD (#2 NL / #2 NFL).
Metro area per capita income (ranking): $41,875 USD (#3 US / tied #1 NFL)
State per capita income (ranking): $39,626 USD (#9 US / tied #7 NFL)

MARKET DEMOGRAPHICS

Ethnicity (City of San Francisco): Race – White 53%, Asian 31.8%, Black 6.7%, Other 8% (14.1% Hispanic of any race).
Language: 60% English, 20% Chinese, 14% Spanish; also Tagalog and Russian.
Median Age: 36.5 years.
Political Leadership: Mayor of San Francisco – Gavin Newsom (Democrat); Governor of California – Arnold Schwarzenegger (R); U.S. Senators – Dianne Feinstein (D), Barbara Boxer (D); U.S. Representatives – 34 Democrat, 19 Republican: Mike Thompson (D), Wally Herger (R ), Dan Lungren (R ), Tom McClintock (R), Doris Matsui (D), Lynn Woolsey (D), George Miller (D), Nancy Pelosi (D – Speaker of the House), Barbara Lee (D), Ellen Tauscher (D), Jerry McNerney (D), Jackie Speer (D), Pete Stark (D), Anna G. Eshoo (D), Mike Honda (D), Zoe Lofgren (D), Sam Farr (D), Dennis Cordossa (D), George Radanovich (R ), Jim Costa (D), Devin Nunes (R), Kevin McCarthy (R), Lois Capps (D), Elton Gallegly (R), Howard McKeown (R), David Greier (R), Brad Sherman (D), Howard L. Berman (D), Adam Schiff (D), Henry Waxman (D), Xavier Solis (D), Diane E. Watson (D), Lucille Roybal-Allard (D), Maxine Waters (D), Jane Harman (D), Laura Dickson (D), Grace Napolitano (D), Linda Sanchez (D), Edward Royce (R), Jerry Lewis (R), Gary Miller (R), Joe Baca (D), Ken Calvert (R), Mary Bono Mack (R), Dona Rohrabacher (R), Loretta Sanchez (D), John Campbell (R), Darrell Issa (R), Brian Bilbray (R), Rob Filner (D), Duncan Hunter (R), Susan A. Davis (D).

Source: Team Marketing Report, ESPN.com, Forbes.com and TheSportMarket.biz