GENERAL

BUSINESS OF WINNING ATTENDANCE 2011-2012 Home Dates: 8 Home Attendance Average: 66,413 Home Attendance Drawing Capacity: 99.1% Home Attendance Total: 531,311 Home Attendance Rank: click here for 2010-2011 rank Team Marketing Report: Average Ticket Cost & Fan Cost Index: click here 2010-'11 Estimated Gate Receipts: $45M USD SEATTLE MARKET MARKET SIZE City Population: 575,884 Metropolitan Area Population: 3,309,347 (Seattle-Tacoma-Bellevue) Greater Metro Area Population: 3,554,760 (Seattle-Tacoma-Bremerton) City size ranking: #26 in US / #17 in NFL Metro area size ranking: #15 in US / #15 in NFL Greater Metro area size ranking: #13 in US / #15 in NFL Designated Market Area (DMA): Seattle-Tacoma: 1,819,970 TV homes / 1.59% of US DMA ranking: #14 in US Source: Nielsen 2008, US Census Bureau 2005 and 2007

FRANCHISE FINANCIALS OWNERSHIP AND MANAGEMENT Owner: Paul Allen (Vulcan Sports & Entertainment) Acquisition date/price: 1997 / $194M USD Chief Executive Officer: Tod Leiweke General Manager: Tim Ruskell Stadium: Public / owned and operated by Washington State Public Stadium District Concessions: Levy Restaurants

MARKET ECONOMICS

Economic Description: Port city and a leading centre for technology, telecommunications, culture and education; emerging centre in biomedical industries.
State capital: No (Olympia, Washington)
Major companies: Four Fortune 500 companies in City of Seattle – Amazon.com, Nordstrom, Starbucks, Safeco Corporation; other Fortune 500 companies in Metropolitan area (Puget Sound) – Expeditors, Costco, Microsoft, Nintendo, Weyerhaeuser, PACCAR, T-Mobile; production facilities for Boeing aircraft; biomedical such as HeartStream (Philips), Medtronic, Amgen; corporate headquarters for leading coffee retail companies such as Starbucks, Seattle’s Best Coffee, Tully’s.
City per capita income (ranking): $30,306 USD (#4 NFL)
Metro area per capita income (ranking): $48,499 (#13 US / #7 NFL)
State per capita income (ranking): $38,212 (#16 US / #13 NFL)

MARKET DEMOGRAPHICS

Ethnicity (City of Seattle): Race – White 67.1%, Asian-American 16.6%, Black 9.7%, Other 8.4%; Hispanic of any race: 6.3%; ethnic origins – German 11.3%, Irish 9.1%, English 8.1%, Norwegian 5.0%.
Language: Approximately 80% English (4.2% Spanish, 2.3% Chinese, 2.0% Tagalog, 1.9% Vietnamese).
Median Age: 35 years.
Political Leadership: Mayor of Seattle – Greg Nickels (Democrat); Governor of Washington State – Christine Gregoire (D); U.S. Senators – Patti Murray (D), Maria Cantwell (D); U.S. Representatives – Six Democrat, three Republican: Jay Inske (D), Rick Larsen (D), Brian Baird (D), Jim McDermott (D), Adam Smith (D), Norman Hicks (D), Doc Hastings (R ), Cathy McMorris (R ), Dave Reichert (R ).

Source: Team Marketing Report, ESPN.com, Forbes.com and TheSportMarket.biz