GENERAL
Stadium: Edward Jones Dome at America Center
Capacity: 66,000
Surface: Astroturf
Built: 1995 / $248M USD
Head office: 1 Rams Way St. Louis, MO 63045
Phone: (314) 982-RAMS
Fax:
Website: http://www.stlrams.com |
Radio flagship: 103.3 KLOU-FM (simulcast on 550 KTRS-AM)
Television: FOX
Corporate partners/sponsors: Anheuser-Busch, Dodge, Edward Jones, National City, PepsiCo, US Cellular.
Mascot: Ramster
Established: 1936
Franchise ancestry: Cleveland Rams 1936-1945 (NFL since 1937)
Los Angeles Rams 1946-1994
St. Louis Rams 1995 to present |
BUSINESS OF WINNING
ATTENDANCE
2011-2012
Home Dates: 8
Home Attendance Average: 56,394
Home Attendance Drawing Capacity: 86.3%
Home Attendance Total: 451,153
Home Attendance Rank: click here
for 2010-2011 rank
Team Marketing Report:
Average Ticket Cost & Fan Cost Index: click here
2010-'11 Estimated Gate Receipts: $45M USD
ST. LOUIS MARKET
MARKET SIZE
City Population: 352,572
Metropolitan Area Population: 2,603,607
Greater Metro Area Population: 2,803,707
City size ranking: #53 in US / #27 in NFL
Metro area size ranking: #18 in US / #18 in NFL
Greater Metro area size ranking: #18 in US / #20 in NFL
Designated Market Area (DMA): 1,249,820 TV homes / 1.092% of US
DMA ranking: #21 in US / #23 in North America / #20 in NF
Source: Nielsen 2008, US Census Bureau 2005 and 2007 |
FRANCHISE FINANCIALS
 OWNERSHIP AND MANAGEMENT
Owners: Dale “Chip” Rosenbloom, Lucia Rodriguez and Stanley Kroenke
Acquisition dates/prices: 1972 (Georgia Rosenbloom Frontiere $19 M USD / 60%) and 1995 (Stanley Kroenke $200 M USD / 40%).
General Manager: Billy Devaney
Head Coach: Jim Haslett
Stadium: Edward Jones Dome (owned and operated by St. Louis Convention & Visitors Commission)
Concessions: Sportservice
|
MARKET ECONOMICS
Economic Description: General and diversified; finance, investment, chemicals, health care.
Major companies: Nine Fortune 500 companies and a total of 21 Fortune 1000 companies; Anheuser-Busch (now owned by Inbev of Belgium), Enterprise Rent a Car, Stifel Nicolaus, Edward Jones, Scottrade, Energizer, Playtex, Shick, Monsanto, Solutia, Express Scripts, Charter Communications, Yellow Pages, Purina, plants for Chrysler and General Motors; Integrated Defence Systems subsidiary of Boeing; Federal Reserve Bank; BJC Healthcare, SSM Healthcare; Tenet Health Care.
City per capita income (ranking): $18,108 USD (#25 NFL)
Metro area per capita income (ranking): $39,602 (#61 US / #20 NFL)
State per capita income (ranking): $32,789 (#31 US / tied #25 NFL)
MARKET DEMOGRAPHICS
Ethnicity (City of St. Louis, Missouri): Race – Black 51.20%, White 43.85%, Asian 1.98%, Other 3% (2.02% Hispanic of any race).
Language: Approximately 97% English.
Median Age: 34 years.
Political Leadership: Mayor of St. Louis – Francis G. Stay (Democrat); Governor of Missouri – Matt Blunt (Republican); U.S. Senators – Christopher (Kit) Bond (R), Claire McCaskill (D); U.S. Representatives – Five Republican, Four Democrat: William Lacy Clay, Jr. (D), W. Todd Akin (R), Russ Carnahan (D), Ike Skelton (D), Emanuel Cleaver (D), Sam Graves (R), Roy Blunt (R), Jo Ann Emerson (R), Blaine Luetkemeyer (R).
Source: Team Marketing Report, ESPN.com, Forbes.com and TheSportMarket.biz
|
