GENERAL

BUSINESS OF WINNING ATTENDANCE 2011-2012 Home Dates: 8 Home Attendance Average: 56,614 Home Attendance Drawing Capacity: 86.2% Home Attendance Total: 396,300 Home Attendance Rank: click here for 2010-2011 rank Team Marketing Report: Average Ticket Cost & Fan Cost Index: click here 2010-'11 Estimated Gate Receipts: $45M USD TAMPA BAY MARKET MARKET SIZE City Population: 325,800 (Tampa) Metropolitan Area Population: 2,395,997 (Tampa-St. Petersburg-Clearwater) Greater Metro Area Population: 2,723,949 (Tampa-St. Petersburg-Clearwater CMA) City size ranking: #59 in US / #29 in NFL Metro area size ranking: #21 in US / #19 in NFL Greater Metro area size ranking: #19 in US / #22 in NFL Designated Market Area (DMA): Tampa Bay-St. Petersburg-Sarasota: 1,822,160 TV homes / 1.592% of US DMA ranking: #13 in US / #14 in NFL Source: Nielsen 2008, US Census Bureau 2005 and 2007

FRANCHISE FINANCIALS OWNERSHIP AND MANAGEMENT Owner: Malcolm Glazer Acquisition date/price: 1995 / $192M USD General Manager: Bruce Allen Head Coach: Jon Gruden Stadium: Public / owned and operated by County of Hillsborough Concessions: Levy Restaurants

MARKET ECONOMICS

Economic Description: Port city; service, retail, finance, insurance, real estate.
Major companies: Major companies (Fortune 1000) – OSI Restaurant Partners (parent company of Outback Steakhouse, Bonefish Grill, Carrabba’s Italian Grill), Wellcare Health Plans, TECO energy, Walter Industries, Raymond James Financial.
City per capita income (ranking): $26,522 USD (#6 NFL)
Metro area per capita income (ranking): $36,898 (#104 US / #29 NFL)
State per capita income (ranking): $36,720 (#21 US / tied #16 NFL)

MARKET DEMOGRAPHICS

Ethnicity (City of Tampa): Race – White 46.22%, Black 26.07%, Asian-American 2.15%, Other 8%; Hispanic of any race: 19.29%.
Language: 77.43% English; 17.76% Spanish; 0.63% French; 0.56% Italian.
Median Age: 34.77 years.
Political Leadership: Mayor of Tampa – Pam Iorio (Democrat); Governor of Florida – Charlie Crist (R); U.S. Senators – Bill Nelson (D), Mel Martinez (R); U.S. Representatives – 14 Republican, 11 Democrat: Jeff Miller (R), Allen Boyd (D), Corrine Brown (D), Ander Crenshaw (R ), Ginny Brown-Waite (R), Cliff Stearns (R ), John L. Mica (R), Alan Grayson (D), Gus Bilirakis (R), Bill Young (R), Katherine Castor (D), Adam H. Putnam (R), Vern Buchanan (R ), Connie Mack, IV (R), Bill Posey (D), Tom Rooney (R), Kendrick B. Meek (D), Ileana Ros-Lehtinen (R), Robert Wexler (D), Debbie Wasserman-Schultz (D), Lincoln Dizz-Balart (R), Ron Klein (D), Alcee Hastings (D), Suzanne Kosmas (D), Mario Dizz-Balart (R).

Source: Team Marketing Report, ESPN.com, Forbes.com and TheSportMarket.biz