GENERAL
Stadium: LP Field
Capacity: 68,798
Surface: Grass
Built: 1999 / $292 M USD
Head office: 460 Great Circle Road Nashville, Tennessee 37228
Phone: (888) 313-8326
Fax:
Website: http://www.tennesseetitans.com |
Radio flagship: 103.3 WKDF-FM
Local television: CBS Regional
Corporate partners/sponsors: Anheuser-Busch, Coca-Cola, Comcast, Logan’s Roadhouse, Louisiana Pacific.
Mascot: T-Rac
Established: 1960
Franchise ancestry: Houston Oilers 1960-1996
Tennessee Oilers 1997-1998
Tennessee Titans 1999 to present |
BUSINESS OF WINNING
ATTENDANCE
2011-2012
Home Dates: 8
Home Attendance Average: 69,143
Home Attendance Drawing Capacity: 100%
Home Attendance Total: 553,144
Home Attendance Rank: click here
for 2010-2011 rank
Team Marketing Report:
Average Ticket Cost & Fan Cost Index: click here
2010-'11 Estimated Gate Receipts: $45M USD
TENNESSEE MARKET
MARKET SIZE
City Population: 569,891
Metropolitan Area Population: 619,626 (Nashville-Davidson County)
Greater Metro Area Population: 1,123,311
City size ranking: #28 in US / #19 in NFL
Metro area size ranking: #31 US / #29 in NFL
Greater Metro area size ranking: #31 in US / #26 in NFL
Designated Market Area (DMA): 1,016,680 TV homes / 0.888% of US
DMA ranking: #29 in US / #32 in North America / #25 in NFL
Source: Nielsen 2008, US Census Bureau 2005 and 2007 |
FRANCHISE FINANCIALS
 OWNERSHIP AND MANAGEMENT
Owner: Kenneth (Bud) Adams, Jr.
Acquisition date/price: 1959 / $25,000 USD
General Manager: Mike Reinfeldt
Head Coach: Jeff Fisher
Stadium: LP Field (owned and operated by City of Nashville).
Concessions: Centerplate
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MARKET ECONOMICS
Economic Description: “Music Row”; home of country music ($6.4B economic impact per year on 19,000 jobs) but leading industry is health care ($18.3B USD impact on 94,000 jobs and 250 hospital companies; also insurance, finance and publishing;
Major companies: Dell Computer, HCA Inc., Dollar General Corporation, Nissan, Pilot Corp, Eastman Chemical Corp (and FedEx, AutoZone Inc. and International Paper in Memphis, Tennessee);
City per capita income (ranking): $23,069 USD (#15 NFL).
Metro area per capita income (ranking): $39,040 USD (#64 US / #22 in NFL)
State per capita income (ranking): $32,171 USD (#35 US / #29 in NFL)
MARKET DEMOGRAPHICS
Ethnicity (City of Nashville): Race – White 65.6%, Black 28.9%, Asian 3.3%, Aboriginal 0.6%, Other 4.0%; Hispanic of all races – 7.3%.
Language: Approximately 92% English.
Median Age: 34 years.
Political Leadership: Mayor of Nashville – Karl Dean; Governor of Tennessee – Phil Bredesen (Democrat); U.S. Senators – Lamar Alexander (R ), Bob Corker (R ); U.S. Representatives – Five Democrat, four Republican: Phil Roe (R ), John Duncan (R ), Zach Wamp (R ), Lincoln Davis (D), Jim Cooper (D), Bart Gordon (D), Marsha Blackburn (R ), John S. Taner (D), Steve Cohen (D).
Source: Team Marketing Report, ESPN.com, Forbes.com and TheSportMarket.biz
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