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The Sport Market - Calgary Flames
CALGARY FLAMES
WESTERN CONFERENCE

GENERAL

Stadium:  Pengrowth Saddledome
Capacity: 19,289
Built: 1983/ $135M USD
Head office: 555 Saddledome Rise SE
Phone: (403) 777-4636
Fax: (403) 777-3695
Website: flames.nhl.com
E-Mail: customerservice@calgaryflames.com
Radio flagship: The Fan-960 AM
Television (Regional): Sportsnet
Corporate partners/sponsors: Coca-Cola, Bank of Montreal, HSBC, Telus. Naming rights sponsor is Pengrowth Energy.
Mascot: Harvey the Hound
Established: 1972
Franchise ancestry: 1972-1980 Atlanta Flames
                                    1980-present Calgary Flames

BUSINESS OF WINNINGchampionships

ATTENDANCE
2011-2012 COMING SOON
Home Dates: 41
Home Attendance Average: N/A
Home Attendance Drawing Capacity: N/A
Home Attendance Total: N/A
Home Attendance Rank: click here for 2010-2011 rank

Team Marketing Report:
Average Ticket Cost & Fan Cost Index: click here
2010-'11 Estimated Gate Receipts: $45M USD


CALGARY MARKET

MARKET SIZE

City Population: 988,193
Metropolitan Area Population: 1,182,446
City size ranking: #3rd in Canada
Metro area size ranking: #5th in Canada
Source: US Census Bureau 2005 and 2007

FRANCHISE FINANCIALS

value
revenue
players

OWNERSHIP AND MANAGEMENT

Owner: Calgary Flames LP
Acquisition date/price: 1980 / $16M USD
General Manager: Darryl Sutter
Head Coach: Brent Sutter
Stadium: City of Calgary
Concessions: In-house

MARKET ECONOMICS

Economic Description: While Calgary has always been thought of as an Oil town, the top 3 employers in the City are the Healthcare system, the city itself and the board of education. Oil is not far behind, however, Calgary is home to companies such as BP, EnCana, Imperial Oil, Suncor Energy, Shell Canada, and TransCanada. Together, they make up 87% of Canada’s oil and natural gas producers as well as 66% of coal production. Calgary is also home to other large employers such as Shaw Communications, NOVA Chemicals, Telus, Nexen, CNRL, Shell Canada, Dow Chemicals and WestJet
Largest employer : Calgary Health Region
Metro area per capita income (ranking): C$52,401  (#2 in Canada)

MARKET DEMOGRAPHICS

Race & Ethnicity (Calgary): Chinese 6.7%, Black 2.1%, Filipino 2.5%, South Asian 5.7%, West Asian 0.6%, Arabs 1.2%, Latin American 1.3%, Southeast Asian 1.6%, Korean 0.7%, Japanese 0.5%, Not a visible minority or Aboriginal 73.8%
Language: English 75.5%, French 1.5%, Non Official Languages 23.0%
Median age: 35.7
Political leadership: Mayor of Calgary – Dave Bronconnier, Governing body – Calgary City Council,
MPs – Lee Richardson (C), Jim Prentice (C), Deepak Obhrai (C), Devinder Shory (C), Diane Ablonczy (C), Jason Kenney (C), Rob Anders (C), Kevin Sorenson (C), Laurie Hawn (C), Peter Goldring (C), James Rajotte (C), Mike Lake (C), Linda Duncan (NDP), Brent Rathgeber (C), Tim Uppal (C), Rona Ambrose (C), Brian Jean (C), Rick Casson (C), Ted Menzies (C), LaVar Payne (C), Chris Warkentin (C), Earl Dreeshen (C), Leon Benoit (C), Brian Storseth (C), Blaine Calkins (C), Blake Richards (C), Rob Merrifield (C).
MLAs – Craig Cheffins, Cindy Ady, Moe Amery, Neil Brown, Wayne Cao, Harvey Cenaiko, Harry B. Chase, Alana Delong, Heather Forsyth, Yvonne Fritz, Denis Herard, Arthur Johnston, Ron Liepert, Richard Magnus, Gary Mar, Greg Melchin, Hung Pham, David Rodney, Shiraz Shariff, Ron Stevens, David Swann, Dave Taylor, Len Webber.   

Source: Team Marketing Report, ESPN.com, Forbes.com and TheSportMarket.biz