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The Sport Market - Carolina Hurricanes
CAROLINA HURRICANES
EASTERN CONFERENCE

GENERAL

Arena: RBC Center
Capacity: 18,176
Built: 1996 / $248 M USD
Head office: 1400 Edward Mill Road Raleigh, NC
Phone: (919) 467-7825
Fax: (919) 462- 7030
Website: www.caneshockey.com
E-Mail:
Radio flagship: WCMC 99.9FM
Local television: FS Carolinas
Corporate partners/sponsors: Anheuser-Busch Inbev, Harris Teeter, PepsiCo, Time Warner Cable. Naming rights sponsor is Royal Bank of Canada’s RBC Centura
Mascot: Stormy
Established: 1972
Franchise ancestry:
New England Whalers (1972-1979 (WHA))
Hartford Whalers (1979-1997 (NHL))
Carolina Hurricanes (1997-present (NHL))


BUSINESS OF WINNINGchampionships

ATTENDANCE
2011-2012 COMING SOON
Home Dates: 41
Home Attendance Average: N/A
Home Attendance Drawing Capacity: N/A
Home Attendance Total: N/A
Home Attendance Rank: click here for 2010-2011 rank

Team Marketing Report:
Average Ticket Cost & Fan Cost Index: click here
2010-'11 Estimated Gate Receipts: $45M USD


CAROLINA MARKET

MARKET SIZE

City Population: 616, 075
Metropolitan Area Population: 1,651,568
Greater Metro Area Population: 2,217,074
City size ranking: #21 in US
Metro area size ranking: #34 in US
Greater Metro area size ranking: #34 in US
Designated Market Area (DMA): 1,107,820 TV homes / 0.981% of US
DMA ranking: #26 in US
Source: Nielsen 2008, US Census Bureau 2005 and 2007

FRANCHISE FINANCIALS

value
revenue
players

OWNERSHIP AND MANAGEMENT

Owner: Peter Karmanos
Acquisition date/price: 1994 / $48M USD)
General Manager: Jim Rutherford
Head Coach: Paul Maurice
Stadium: Centennial Authority
Concessions: In-house

MARKET ECONOMICS

Economic Description: Financial centre, diversified, automotive accessories.
Major companies: Eight Fortune 500 companies – Bank of America (largest financial institution in the US by assets), Lowe’s, Nucor, Duke Energy, Sonic Automotive, Family Dollar, Goodrich Corporation, OPX Corp; other companies – Time Warner Cable, Continental Tire, Muzak, Belk, Meineke Car Care.
Note: The Greater Metropolitan Charlotte region is home to NASCAR and several related companies, with 75% of the motorsports company’s employees living within a two-hour commute to downtown Charlotte. It will also the new NASCAR Hall of Fame, scheduled to open in 2009.
City per capita income (ranking): $29,825 USD
Metro area per capita Income (ranking): $39,004 (#69 US)
State per capita income (ranking): $32,247 (#35 US)

Source: Team Marketing Report, ESPN.com, Forbes.com and TheSportMarket.biz