GENERAL
Arena: Pepsi Center
Capacity: 19,099
Built: 2001 / $401 M USD
Head office: 1000 Chopper circle Denver CO 80204
Phone: (303) 405-1100
Fax:
Website: www.coloradoavalanche.com
E-Mail:
Radio flagship: Mile High Sports AM 1510 |
Local television: Altitude
Corporate partners/sponsors: MillerCoors, Qwest Communications, Denver Newspaper Agency. Naming rights sponsor is PepsiCo.
Mascot: Bernie the St. Bernard
Established: 1972
Franchise ancestry:
Quebec Nordiques (1972-1979 (WHA))
(1979-1995 (NHL))
Colorado Avalanche (1995-present (NHL)) |
BUSINESS OF WINNING
ATTENDANCE
2011-2012 COMING SOON
Home Dates: 41
Home Attendance Average: N/A
Home Attendance Drawing Capacity: N/A
Home Attendance Total: N/A
Home Attendance Rank: click here
for 2010-2011 rank
Team Marketing Report:
Average Ticket Cost & Fan Cost Index: click here
2010-'11 Estimated Gate Receipts: $45M USD
COLORADO MARKET
MARKET SIZE
City Population: 558,663
Metropolitan Area Population: 2,464,866 (Denver-Aurora)
Greater Metro Area Population: 2,581,506 (Denver-Boulder-Greeley)
City size ranking: #27 in US
Metro area size ranking: #21 in US
Greater Metro area size ranking: #19 in US
Designated Market Area (DMA): 1,524,210 TV homes / 1.332% of US
DMA ranking: #18 in US / #20 in North America
Source: Nielsen 2008, US Census Bureau 2005 and 2007 |
FRANCHISE FINANCIALS
 OWNERSHIP AND MANAGEMENT
Owner: Stan Kroenke
Acquisition date/price: 2000 / $202M USD
General Manager: Greg Sherman
Head Coach: Joe Sacco
Stadium: Owned and operated by Kroenke Sports Enterprises.
Concessions: Aramark
Notes: Kroenke Sports Enterprises also owns the Denver Nuggets of the NBA, the Colorado Rapids of MLS and Altitude Sports Channel.
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MARKET ECONOMICS
Economic Description: Inland transportation, storage and distribution hub, federal government regional centre, mining and energy.
State capital: Yes
Major companies: EnCana, Halliburton, Smith International, Rio Tinto Group, Newmont Mining, Noble Energy, Anadarko, Qwest Communications, Dish Network, DIRECTV, Comcast; also Molson Coors.
City per capita income (ranking): $24,101 USD
Metro area per capita income (ranking): $46,439 USD (#21 US)
State per capita income (ranking): $39,491 USD (#11 US)
MARKET DEMOGRAPHICS
Race & Ethnicity (City of Denver): 50.71% White, 10.1% African-American, 3.6% Asian, 17% Other (34.4% Hispanic); Origins – German 11.3%, Irish 7.2%, English 6.2%, Chinese.
Language: Approximately 73.2% English, 21.1% Spanish.
Median Age: 33
Political leadership: Mayor of Denver – John Hickenlooper (Democrat); Governor of Colorado – Bill Ritter (D); U.S. Senators – Mark Udall (D), Ken Salazar (D); U.S. Representatives – Diana DeGette (D), Jared Polis (D), John Salazar (D), Betsy Markey (D), Doug Lamborn (R), Mike Coffman (R), Ed Perlmutter (D).
Source: Team Marketing Report, ESPN.com, Forbes.com and TheSportMarket.biz
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