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The Sport Market - Columbus Blue Jackers
COLUMBUS BLUE JACKETS
WESTERN CONFERENCE

GENERAL

Stadium: Nationwide Arena
Capacity: 18,144
Built: 2000 /  $175M USD
Head office: 200 W. Nationwide Blvd.
Phone: (614) 246-4625
Fax: (614) 246-4007
Website: bluejackets.nhl.com
E-Mail:
Radio flagship: 1460 The Fan-AM/CD 101 FM
Local television: FSN OH
Corporate partners/sponsors: OhioHealth, Time Warner Cable, Huntington Bank, Columbus Dispatch, Chipotle. Naming rights sponsor is Nationwide Financial Services
Mascots: Stinger
Established: 2000
Franchise ancestry: Columbus Blue Jackets (2000-present)


BUSINESS OF WINNINGchampionships

ATTENDANCE
2011-2012 COMING SOON
Home Dates: 41
Home Attendance Average: N/A
Home Attendance Drawing Capacity: N/A
Home Attendance Total: N/A
Home Attendance Rank: click here for 2010-2011 rank

Team Marketing Report:
Average Ticket Cost & Fan Cost Index: click here
2010-'11 Estimated Gate Receipts: $45M USD


COLUMBUS MARKET

MARKET SIZE

City Population: 754,885
Metropolitan Area Population: 1,773,120 (Columbus)
Greater Metro Area Population: 2,945,831 (including Akron)
City size ranking: #16 in US
Metro area size ranking: #32 in US
Greater Metro area size ranking: #16 in US
Designated Market Area (DMA): 904,030 TV homes / 1.332% of US
DMA ranking: #34 in US
Source: Nielsen 2008, US Census Bureau 2005 and 2007

FRANCHISE FINANCIALS

value
revenue
players

OWNERSHIP AND MANAGEMENT

Owner: JMAC Hockey LLC
Acquisition / price: 1997 / $80M USD
General Manager: Scott Howson
Head Coach: Ken Hitchcock
Stadium: Nationwide Arena LLC
Concessions: Sportservice

MARKET ECONOMICS

Economic Description: Inland port (transitioned away from heavy manufacturing to service economy with focus on financial, insurance and health care)
State capital: No (Columbus, Ohio)
Major companies: Eaton Corp, National City Corporation, American Greetings, Forest City Enterprises, Sherwin-Williams, KeyCorp, Peter Hannifin, Progressive Auto Insurance, Travel Centers of America and Aleris International.
City per capita income (ranking): $23,458 USD
Metro area per capita income (ranking): $43,714 USD (#65 US)
State per capita income (ranking): $33,320 USD (#28 US)

MARKET DEMOGRAPHICS

Ethnicity (City of Columbus): Race – 50.99% Black, 41.49% White, 1.35% Asian, 6.24% Other (7.26% Hispanic of any race); Origins – Germans 9.2%, Irish 8.2%, Polish 4.8%, Italian 4.6%, English 2.8%, other Europeans totaling 10%, including Hungarian.
Language: Approximately 90% English.
Median Age: 33 years.
Political Leadership: Mayor of Columbus – Michael B. Coleman (Democrat); Governor of Ohio – Ted Strickland (D); U.S. Senators – George Voinovich (Republican), Sherrod Brown (D); U.S. Representatives – 9 D, 8 R, 1 Vacant: Steve Driehaus (D), Jean Schmidt (R ), Mike Turner (R ), Jim Jordan (R ), Bob Latta (R ), Charlie Wilson (D), Steve Austria (R ), John a. Boeher (R), Dennis Kucinich (D ), Marcia Fudge (D), Pat Tiberi (R ), Betty Sutton (D), Steve C. La Tourette (R), John Boccieri (D), Tim Ryan (D), Zachary Space (D). 

Source: Team Marketing Report, ESPN.com, Forbes.com and TheSportMarket.biz