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The Sport Market - Dallas Stars
DALLAS STARS
WESTERN CONFERENCE

GENERAL

Arena: American Airlines Center
Capacity: 18,532
Built: 2001 / $420M USD
Head office: 2601 Avenue of the Stars, Frisco TX
Phone: (214) 387-5500
Website:
E-Mail:
Radio flagship: Sportsradio 1310 The Ticket
Television (Regional):  FSN Southwest/KDFI My27
Corporate partners/sponsors: Anheuser-Busch InBev, TXU, Ford Motor, AT&T, Dr. Pepper, MetroPCS. Naming rights sponsor is American Airlines
Mascot: none
Established: 1967
Franchise ancestry:
Minnesota North Stars (1967-1993)
Dallas Stars (1993-present)


BUSINESS OF WINNINGchampionships

ATTENDANCE
2011-2012 COMING SOON
Home Dates: 41
Home Attendance Average: N/A
Home Attendance Drawing Capacity: N/A
Home Attendance Total: N/A
Home Attendance Rank: click here for 2010-2011 rank

Team Marketing Report:
Average Ticket Cost & Fan Cost Index: click here
2010-'11 Estimated Gate Receipts: $45M USD


DALLAS MARKET

MARKET SIZE

City Population: 1,216,264 (Dallas); 362,530 (Irving: Suburban stadium host).
Metropolitan Area Population: 5,221,801 (Dallas-Fort Worth-Arlington)
Greater Metro Area Population: 6,145,037 (Dallas-Fort Worth CMA)
City size ranking: #9 in US  
Metro area size ranking: #9 in US
Greater Metro area size ranking: #4 in US
Designated Market Area (DMA): Dallas-Fort Worth: 2,489,970 TV homes / 2.175% of US
DMA ranking: #5 in US
Source: Nielsen 2008, US Census Bureau 2005 and 2007

FRANCHISE FINANCIALS

value
revenue
players

OWNERSHIP AND MANAGEMENT

Owner: Tom Hicks
Acquisition date/price: 1995 / $84M USD
General Manager: Joe Nieuwendyk
Head Coach: Marc Crawford
Stadium: American Airlines Centre
Concessions: Levy Restaurants

MARKET ECONOMICS

Economic Description: General and diversified; energy, banking, transportation, information technology, electronics, computing, telecom, defense and aircraft, farming and ranching.
Major companies: ExxonMobil (#2 on the list of Fortune 500 companies) is based in Irving, Texas; Texas Instruments, Electronic Data Systems, Perot Systems, i2, AT & T, Verizon, Lockheed Martin, Bell Helicopter, Raytheon; American Airlines is the largest employer in the Dallas-Fort Worth Metroplex.
City per capita income (ranking): City of Dallas - $22,183 USD
Metro area per capita income (ranking): $41,813 (#43 US)
State per capita income (ranking): $35,166 (#22 US)

MARKET DEMOGRAPHICS

Ethnicity (Metroplex of Dallas-Fort Worth-Arlington): Race – White 69.25%, Black 13.98%, Asian-American 3.78%, Other 11%; Hispanic of any race: 21.65%.
Language: Approximately 77% English.
Median Age (Dallas-Fort Worth): 31 years.
Political Leadership: Mayor of Dallas – Tom Leppert (Republican); Mayor of Fort Worth – Michael J. Moncrief (Democrat); Mayor of Arlington – Dr. Robert N. Cluck; Governor of Texas – Rick Perry (R); U.S. Senators – Kay Bailey Hutchison (R), John Cornyn (R); U.S. Representatives – 20 Republican, 12 Democrat: Louie Gohmert (R), Ted Poe (R), Sam Johnson (R), Ralph Hall (R), Jeb Hensarling (R), John Culberson (R), Kevin Brady (R), Al Green (D), Michael McCaul (R), Mike Conaway (R), Kay Granger (R), Ron Paul (R), Mac Thornberry (R), Ruben Hinojosa (D), Silvestre Reyes (D), Chet Edwards (D), Sheila Jackson Lee (D), Randy Neugebauer (R), Charles A. Gonzalez (D), Lamar S. Smith (R ), Ciro Rodriguez (D), Kerry Marchant (R), Lloyd Doggett (D), Michael C. Burgess (R), Solomon P. Ortiz (D), Henry Cuellar (D), Gene Green (D), Eddie Bernice Johnson (D), John Carter (R), Pete Sessions (R).

Source: Team Marketing Report, ESPN.com, Forbes.com and TheSportMarket.biz