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the sport market - edmonton oilers
EDMONTON OILERS
WESTERN CONFERENCE

GENERAL

Stadium:  Rexall Place
Capacity: 16,839
Built: 1983/ $135M USD
Head office: 7424 118 Avenue, Edmonton
Phone:
Fax:
Website: oilers.nhl.com
E-Mail:
Radio flagship: CHED-AM
Television (Regional): Sportsnet
Corporate partners/sponsors: Telus, Molson Coors, Ford Motor. Naming rights sponsor is Rexall
Mascot: none
Established: 1972
Franchise ancestry:
1972-1973 Alberta Oilers (WHA)
1973-1979 Edmonton Oilers (WHA)
1979-present Edmonton Oilers (NHL)


BUSINESS OF WINNINGchampionships
ATTENDANCE
2011-2012 COMING SOON
Home Dates: 41
Home Attendance Average: N/A
Home Attendance Drawing Capacity: N/A
Home Attendance Total: N/A
Home Attendance Rank: click here for 2010-2011 rank

Team Marketing Report:
Average Ticket Cost & Fan Cost Index: click here
2010-'11 Estimated Gate Receipts: $45M USD


EDMONTON MARKET

MARKET SIZE

City Population:
730,372
Metropolitan Area Population: 1,034,945
City size ranking: #5h in Canada
Metro area size ranking: #6th in Canada
Source: US Census Bureau 2005 and 2007

FRANCHISE FINANCIALS

value
revenue
players


OWNERSHIP AND MANAGEMENT

Owner: Daryl Katz
Acquisition date/price: 2008 / $170M USD
General Manager: Steve Tambellini
Head Coach: Pat Quinn
Stadium: City of Edmonton
Concessions: Delaware North

MARKET ECONOMICS

Economic Description: Edmonton has always been known for its role in the oil and gas industry. Edmonton’s oil, gas and oil sand reserves are second largest in the world next to Saudi Arabia. Despite the major focus on oil and gas, it has the second-most diverse economy in all of Canada. Some of the major employers are IBM, Telus, Intuit Canada, Canadian Western Bank, BioWare, Matrikon, General Electric, and stantec Inc. Edmonton’s economic potential, expanding infrastructure, human resources, cost effectiveness, and high standard of living place it in the No. 4 spot on FDi magazine’s list of top-ten North American large cities.  
Largest employer : University of Alberta & Telus Corporation
Metro area per capita income (ranking): C$52,066  (#3 in Canada)

MARKET DEMOGRAPHICS

Race & Ethnicity (Calgary): Chinese 6.3%, Black 2.6%, Filipino 2.5%, South Asian 5.3%, Arabs 1.6%, Latin American 1.2%, Southeast Asian 1.5%, Korean 0.5%, Japanese 0.3%, Not a visible minority or Aboriginal 73.1%
Language: English 78.0%, French 2.1%, Non Official Languages 19.1%
Median age: 38.4
Political leadership: Mayor of Edmonton – Stephen Mandel, Governing body – Edmonton City Council
MPs – Lee Richardson (C), Jim Prentice (C), Deepak Obhrai (C), Devinder Shory (C), Diane Ablonczy (C), Jason Kenney (C), Rob Anders (C), Kevin Sorenson (C), Laurie Hawn (C), Peter Goldring (C), James Rajotte (C), Mike Lake (C), Linda Duncan (NDP), Brent Rathgeber (C), Tim Uppal (C), Rona Ambrose (C), Brian Jean (C), Rick Casson (C), Ted Menzies (C), LaVar Payne (C), Chris Warkentin (C), Earl Dreeshen (C), Leon Benoit (C), Brian Storseth (C), Blaine Calkins (C), Blake Richards (C), Rob Merrifield (C).
MLAs – Carl Benito, Naresh Bhardwaj, Laurie Blakeman, Doug Elniski, David Hancock, Fred Horne, Heather Kilmchuck, Thomas Lukaszuk, Hugh MacDonald, Brian Mason, Rachel Notley, Peter Sandhu, Janice Sarich, Raj Sherman, Kevin Taft, Tony Vandermeer, David Xiao, Gene Zwozdesky

Source: Team Marketing Report, ESPN.com, Forbes.com and TheSportMarket.biz