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The Sport Market - FLorida Panthers
FLORIDA PANTHERS
EASTERN CONFERENCE

GENERAL

Stadium: Bank Atlantic Center
Capacity: 19,250
Built: 1998 / $185M USD
Head office: One Panther Parkway, Sunrise, FL
Phone: (954) 835-7000
Fax:
Website: panthers.nhl.com
E-Mail:
Radio flagship: 790 The Ticket
Television (Regional): FSN Florida
Corporate partners/sponsors: Metro PCS, Lexus, Office Depot, Comcast, ADT. Naming rights Sponsor is Bank Atlantic Bancorp.
Mascot: Stanley C. Panther
Established: 1993
Franchise ancestry:
Florida Panthers (1993-present)


BUSINESS OF WINNINGchampionships

ATTENDANCE
2011-2012 COMING SOON
Home Dates: 41
Home Attendance Average: N/A
Home Attendance Drawing Capacity: N/A
Home Attendance Total: N/A
Home Attendance Rank: click here for 2010-2011 rank

Team Marketing Report:
Average Ticket Cost & Fan Cost Index: click here
2010-'11 Estimated Gate Receipts: $45M USD


FLORIDA MARKET

MARKET SIZE

City Population: 386,619
Metropolitan Area Population: 3,876,380 (Miami-Fort Lauderdale)
Greater Metro Area Population: 5,413,212 (Miami-Fort Lauderdale-Pompano Beach)
City size ranking: #46 in US
Metro area size ranking: #12 in US
Greater Metro area size ranking: #7 in US
Designated Market Area (DMA): 1,546,920 TV homes / 1.352% of US
DMA ranking: #16 in US / #17 in North America
Source: Nielsen 2008, US Census Bureau 2005 and 2007

FRANCHISE FINANCIALS

value
revenue
players

OWNERSHIP AND MANAGEMENT

Owner: Alan Cohen
Acquisition date/price: 2001 / $101M USD
General Manager: Randy Sexton
Head Coach: Peter Deboer
Stadium: Sunrise ports and Entertainment
Concessions: Boston Culinary Group

MARKET ECONOMICS

Economic Description: Port city; global city and “Gamma world city”; finance, commerce, media, entertainment, arts and international trade, tourism.
Major companies: Major companies – Alienware, Arrow Air, Bacardi, Benihana, Burger King, Celebrity Cruises, Carnival Cruises, CompUSA, Fizber.com, Norwegian Cruise Lines, Perry Ellis International, Royal Caribbean Cruise Lines, Ryder Systems, Seabourne Cruise Lines, TeleFutura, Telemundo, Univision; Miami also serves as Latin American headquarters for companies such as AIG,. American Airlines, Cisco Systems, Exxon, Disney, FedEx, Microsoft, Oracle, SBC Communications, Sony, VISA International.
City per capita income (ranking): $15,128 USD
Metro area per capita income (ranking): $43,001 (#37 US)
State per capita income (ranking): $36,720 (#21 US)

MARKET DEMOGRAPHICS

Ethnicity (City of Miami): Race – White 66.6%, Black 22.3%, Other 10%; Hispanic of any race: 80.8%; Origins – Cuban 34.1%, 5.6% Nicaraguan, 5.5% Haitian, 3.3% Honduran, 1.7% Dominican.
Language: Approximately 18% English; 80% Spanish.
Median Age: 38 years.
Political Leadership: Mayor of Miami – Manny Diaz (Independent); Governor of Florida – Charlie Crist (R); U.S. Senators – Bill Nelson (D), Mel Martinez (R); U.S. Representatives – 14 Republican, 11 Democrat: Jeff Miller (R), Allen Boyd (D), Corrine Brown (D), Ander Crenshaw (R ), Ginny Brown-Waite (R), Cliff Stearns (R ), John L. Mica (R), Alan Grayson (D), Gus Bilirakis (R), Bill Young (R), Katherine Castor (D), Adam H. Putnam (R), Vern Buchanan (R ), Connie Mack, IV (R), Bill Posey (D), Tom Rooney (R), Kendrick B. Meek (D), Ileana Ros-Lehtinen (R), Robert Wexler (D), Debbie Wasserman-Schultz (D), Lincoln Dizz-Balart (R), Ron Klein (D), Alcee Hastings (D), Suzanne Kosmas (D), Mario Dizz-Balart (R).

Source: Team Marketing Report, ESPN.com, Forbes.com and TheSportMarket.biz