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The Sport Market - LA kings
LOS ANGELES KINGS
WESTERN CONFERENCE

GENERAL

Stadium: Staples Center
Capacity: 18,118
Built: 1999 / $375M USD
Head office: 1111 S. Figueroa Street, Los Angeles, CA 90015
Phone: (213) 742-7100
Fax: 
Website: kings.nhl.com
E-Mail:
Radio flagship: KTLK AM
Local television: FSN West
Corporate partners/sponsors: Anheuser-Busch, Coca-Cola, Toyota Motor, Wachovia, San Manuel Indian Bingo and Casino. Naming rights sponsor is Staples
Mascot: Bailey
Established: 1967
Franchise ancestry:  Los Angeles Kings (1967-present)


BUSINESS OF WINNINGchampionships

ATTENDANCE
2011-2012 COMING SOON
Home Dates: 41
Home Attendance Average: N/A
Home Attendance Drawing Capacity: N/A
Home Attendance Total: N/A
Home Attendance Rank: click here for 2010-2011 rank

Team Marketing Report:
Average Ticket Cost & Fan Cost Index: click here
2010-'11 Estimated Gate Receipts: $45M USD


LOS ANGELES MARKET

MARKET SIZE

City Population: 3,847,059
Metropolitan Area Population: 12,875,587
Greater Metro Area Population: 16,373,645
City size ranking: #2 in US
Metro area size ranking: #2 in US
Greater Metro area size ranking: #2 in US
Designated Market Area (DMA): 5,654,260 TV homes / 4.94% of US
DMA ranking: #2 in US
Source: Nielsen 2008, US Census Bureau 2005 and 2007

FRANCHISE FINANCIALS

value
revenue
players

OWNERSHIP AND MANAGEMENT

Owner: Philip Anschutz
Acquisition date/price: 1995 / $113M USD
General Manager: Dean Lombardi
Head Coach: Terry Murray
Stadium: Owned and operated by Anschutz Entertainment Group (AEG)
Concessions: Levy Restaurants

MARKET ECONOMICS

Economic Description: Seaport, trade centre, general and diversified – International trade, entertainment (television, motion pictures, recorded music), aerospace, technology, petroleum, fashion, apparel, tourism.
Major companies: Six Fortune 500 in City of Los Angeles (Northrop Grumman – aerospace, Occidental Petroleum, Health Net, KB Home, Reliance Steel & Manufacturing, CB Richard Ellis – real estate); Other major companies in LA County: 20th Century Fox, Latham & Watkins, Univision, Paramount Pictures, Fox Sportsnet, Sunkist Growers, Walt Disney, Warner Brothers, DirecTV, Mattel, Dreamworks, Cunard Line, Princess Cruises, RAND).
City per capita income (ranking): LA $20,671 USD
Metro area per capita income (ranking): $41,875 USD (#42 US)
State per capita income (ranking): $39,626 USD (#9 US)

MARKET DEMOGRAPHICS

Ethnicity (City of Los Angeles): Race – White 46.9%, Black 11.2%, 10.5% Asian, 31.9% Other (46.5% Hispanic of any race).
Language: 42.2% English, 41.7% Spanish, 2.4% Korean, 2.3% Filipino, 1.7% Armenian, 1.5% Chinese, 1.3% Persian.
Median Age: 32 years.
Political Leadership: Mayor of Los Angeles – Antonio Villaraigosa (Democrat); Governor of California – Arnold Schwarzenegger (R); U.S. Senators – Dianne Feinstein (D), Barbara Boxer (D); U.S. Representatives – 34 Democrat, 19 Republican: Mike Thompson (D), Wally Herger (R ), Dan Lungren (R ), Tom McClintock (R), Doris Matsui (D), Lynn Woolsey (D), George Miller (D), Nancy Pelosi (D – Speaker of the House), Barbara Lee (D), Ellen Tauscher (D), Jerry McNerney (D), Jackie Speer (D), Pete Stark (D), Anna G. Eshoo (D), Mike Honda (D), Zoe Lofgren (D), Sam Farr (D), Dennis Cordossa (D), George Radanovich (R ), Jim Costa (D), Devin Nunes (R), Kevin McCarthy (R), Lois Capps (D), Elton Gallegly (R), Howard McKeown (R), David Greier (R), Brad Sherman (D), Howard L. Berman (D), Adam Schiff (D), Henry Waxman (D), Xavier Solis (D), Diane E. Watson (D), Lucille Roybal-Allard (D), Maxine Waters (D), Jane Harman (D), Laura Dickson (D), Grace Napolitano (D), Linda Sanchez (D), Edward Royce (R), Jerry Lewis (R), Gary Miller (R), Joe Baca (D), Ken Calvert (R), Mary Bono Mack (R), Dona Rohrabacher (R), Loretta Sanchez (D), John Campbell (R), Darrell Issa (R), Brian Bilbray (R), Rob Filner (D), Duncan Hunter (R), Susan A. Davis (D).

Source: Team Marketing Report, ESPN.com, Forbes.com and TheSportMarket.biz