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The Sport Market - Minnesota Wild
MINNESOTA WILD
WESTERN CONFERENCE

GENERAL

Stadium: Xcel Energy Center
Capacity: 18,064
Built: 2000 / $130M USD
Head office: 317 Washington St. St. Paul, Minnesota
Phone: (651) 602-6000  
Fax: (651) 222-1055
Website: wild.nhl.com
E-Mail:
Radio flagship: WCCO-AM
Television (Regional): KSTC-TV/FSN North
Corporate partners/sponsors: Wells Fargo, Coca-Cola, Toyota Motor, Anheuser-Busch InBev, AT&T, Best Buy. Naming rights sponsor is Xcel Energy
Mascot: Nordy
Established: 2000
Franchise ancestry: Minnesota Wild (2000-present)


BUSINESS OF WINNINGchampionships

ATTENDANCE
2011-2012 COMING SOON
Home Dates: 41
Home Attendance Average: N/A
Home Attendance Drawing Capacity: N/A
Home Attendance Total: N/A
Home Attendance Rank: click here for 2010-2011 rank

Team Marketing Report:
Average Ticket Cost & Fan Cost Index: click here
2010-'11 Estimated Gate Receipts: $45M USD


MINNESOTA MARKET

MARKET SIZE

City Population: 372,674 (Minneapolis)
Metropolitan Area Population: 2,968,806 (Minneapolis-St. Paul)
Greater Metro Area Population: 3,208,347 (Minneapolis-St. Paul-Bloomington)
City size ranking: #49 in US
Metro area size ranking: #15 in US
Greater Metro area size ranking: #16 in US
Designated Market Area (DMA): 1,730,530 TV homes / 1.512% of US
DMA ranking: #15 in US
Source: Nielsen 2008, US Census Bureau 2005 and 2007

FRANCHISE FINANCIALS

value
revenue
players

OWNERSHIP AND MANAGEMENT

Owner: Craig Leipold and Philip Falcone
Acquisition date/price: 2008 / $225M USD
General Manager: Chuck Fletcher
Head Coach: Todd Richards
Stadium: City of Saint Paul
Concessions: Levy Restaurants

MARKET ECONOMICS

Economic Description: Former flour milling capital and timber hub has become largest commercial centre in U.S. Midwest (between Chicago and Seattle); commerce, finance, rail & trucking, health care and industry, with specializations in publishing, milling, food processing, insurance and high technology (is regarded as one of the top tech cities in the U.S.).
State capital: Yes* (sister city St. Paul, Minnesota)
Major companies: Five Fortune 500 companies – Target, US Bancorp, Xcel Energy, Ameriprise Financial, Thrivent Financial for Lutherans.
City per capita income: $33,561 USD
Metro area per capita income: $46,458 (#20 US)
State per capita income: $38,859 (#14 US)

MARKET DEMOGRAPHICS

Ethnicity (City of Minneapolis): Race – White 65.2%, Black 16.6%, Hispanic 10.6%, Asian 5.8%, Other 1.4%.
Language: Approximately 90% English.
Median Age: 31.20 years.
Political Leadership: Mayor of Minneapolis – R.T. Rybak (Democrat-Farmer-Labor); Governor of Minnesota – Tim Pawlenty (R); U.S. Senators – Norm Coleman (R), Amy Klobuchar (DFL); U.S. Representatives – Five Democrat, Three Republican: Tim Walz (D), John Kline (R), Erik Paulsen (R), Betty McCollum (D), Keith Ellison (D), Michele Bachmann (R), Collin Peterson (D), Jim Oberstar

Source: Team Marketing Report, ESPN.com, Forbes.com and TheSportMarket.biz