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The Sport Market - Montreal Canadiens
MONTREAL CANADIENS
EASTERN CONFERENCE

GENERAL

Stadium: Bell Centre
Capacity: 21,273
Built: 1996 / $163M USD
Head office: 1260 avenue des Canadiens –de- montreal
Montreal, Quebec                       
Phone:
Fax:
Website: canadiens.nhl.com
E-Mail:
Radio flagship: CJAD &CKAC
Local/national television: Reseau des Sports
Corporate partners/sponsors: Ford Motor, Coca-Cola, Colson Coors, Sony. Naming rights sponsor is Bell.  
Mascot: Youppi
Established: 1909
Franchise ancestry: 1909-1917 (NHA)
                                       1917-present (NHL)


BUSINESS OF WINNINGchampionships

ATTENDANCE
2011-2012 COMING SOON
Home Dates: 41
Home Attendance Average: N/A
Home Attendance Drawing Capacity: N/A
Home Attendance Total: N/A
Home Attendance Rank: click here for 2010-2011 rank

Team Marketing Report:
Average Ticket Cost & Fan Cost Index: click here
2010-'11 Estimated Gate Receipts: $45M USD


MONTREAL MARKET

MARKET SIZE

City Population: 812,129
Metropolitan Area Population: 1,130,761
City size ranking: #4 in Canada
Metro area size ranking: #4 in Canada
Source: Statistics Canada 2007

FRANCHISE FINANCIALS

value
revenue
playersß

OWNERSHIP AND MANAGEMENT

Owner: George Gillet Jr.
Acquisition date/price: 2001 / $181M USD
General Manager: Bob Gainey
Head Coach: Jacques Martin
Stadium: George Gillet Jr.
Concessions: Levy Restaurants

Source: Team Marketing Report, ESPN.com, Forbes.com and TheSportMarket.biz