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The Sport Market - Nashville Predators
NASHVILLE PREDATORS
WESTERN CONFERENCE

GENERAL

Stadium: Sommet Center
Capacity: 17,113
Built: 1996 / $144M USD
Head office: 501 Broadway, Nashville
Phone: (615) 770-2300
Fax: (615) 770-2319
Website: predators.nhl.com
E-Mail:
Radio flagship: WGFX (104.5 FM)
Local television: Fox Sports Tennessee
Corporate partners/sponsors: Anheuser-Busch, First Tennessee Bank, Vanderbilt Medical Center, PepsiCo, Hardee’s. Naming rights sponsor is Sommet.
Mascot: Gnash
Established: 1998
Franchise ancestry: Nashville Predators (1998-present)


BUSINESS OF WINNINGchampionships

ATTENDANCE
2011-2012 COMING SOON
Home Dates: 41
Home Attendance Average: N/A
Home Attendance Drawing Capacity: N/A
Home Attendance Total: N/A
Home Attendance Rank: click here for 2010-2011 rank

Team Marketing Report:
Average Ticket Cost & Fan Cost Index: click here
2010-'11 Estimated Gate Receipts: $45M USD


NASHVILLE MARKET

MARKET SIZE

City Population: 569,891
Metropolitan Area Population: 619,626 (Nashville-Davidson County)
Greater Metro Area Population: 1,123,311
City size ranking: #28 in US
Metro area size ranking: #31 US
Greater Metro area size ranking: #31 in US
Designated Market Area (DMA): 1,016,680 TV homes / 0.888% of US
DMA ranking: #29 in US / #32 in North America
Source: Nielsen 2008, US Census Bureau 2005 and 2007

FRANCHISE FINANCIALS

value
revenue
players

OWNERSHIP AND MANAGEMENT

Owner: David Freeman
Acquisition date/price: 2007 / $174 USD
General Manager: David Poile
Head Coach: Barry Trotz
Stadium: City of Nashville and Davidson County
Concessions: Sportservice

MARKET ECONOMICS

Economic Description: “Music Row”; home of country music ($6.4B economic impact per year on 19,000 jobs) but leading industry is health care ($18.3B USD impact on 94,000 jobs and 250 hospital companies; also insurance, finance and publishing;
Major companies: Dell Computer, HCA Inc., Dollar General Corporation, Nissan, Pilot Corp, Eastman Chemical Corp (and FedEx, AutoZone Inc. and International Paper in Memphis, Tennessee);
City per capita income (ranking): $23,069 USD (#15).
Metro area per capita income (ranking): $39,040 USD (#64 US)
State per capita income (ranking): $32,171 USD (#35 US)

MARKET DEMOGRAPHICS

Ethnicity (City of Nashville): Race – White 65.6%, Black 28.9%, Asian 3.3%, Aboriginal 0.6%, Other 4.0%; Hispanic of all races – 7.3%.
Language: Approximately 92% English.
Median Age: 34 years.
Political Leadership: Mayor of Nashville – Karl Dean; Governor of Tennessee – Phil Bredesen (Democrat); U.S. Senators – Lamar Alexander (R ), Bob Corker (R ); U.S. Representatives – Five Democrat, four Republican: Phil Roe (R ), John Duncan (R ), Zach Wamp (R ), Lincoln Davis (D), Jim Cooper (D), Bart Gordon (D), Marsha Blackburn (R ), John S. Taner (D), Steve Cohen (D).

Source: Team Marketing Report, ESPN.com, Forbes.com and TheSportMarket.biz