GENERAL
Arena: Prudential Center
Capacity: 17,625
Built: 2007 / $375M USD
Head office: 165 Mulberry St.
East Rutherford, NJ 07073
Phone: (973) 757-6100
Fax:
Website: devils.nhl.com
E-Mail:
Radio flagship: 660 WFAN-AM |
Television (Regional): MSG PLUS
Corporate partners/sponsors: Anheuser-Busch InBev, Verizon Communications, PepsiCo, Ford Motor, PNC Financial Services, AmeriHealth. Naming rights sponsor is Prudential Financial.
Mascot: N.J. Devil
Established: 1974
Franchise ancestry:
Kansas City Scouts (1974-1976)
Colorado Rockies (1976- 1982)
New Jersey Devils (1982- present) |
BUSINESS OF WINNING
ATTENDANCE
2011-2012 COMING SOON
Home Dates: 41
Home Attendance Average: N/A
Home Attendance Drawing Capacity: N/A
Home Attendance Total: N/A
Home Attendance Rank: click here
for 2010-2011 rank
Team Marketing Report:
Average Ticket Cost & Fan Cost Index: click here
2010-'11 Estimated Gate Receipts: $45M USD
NEW JERSEY MARKET
MARKET SIZE
City Population: 8,400 (Borough of East Rutherford)
Notes: East Rutherford is the only municipality of less than 10,000 residents in North America and throughout the world which has served as host to five major professional sports franchises simultaneously.
Metropolitan Area Population (Metro New York): 18,815,988
Greater Metro Area Population (Greater New York): 21,199,865
Metro area size ranking: #1 in US
Greater Metro area size ranking: #1in US
Designated Market Area (DMA): 7,433,820 TV homes / 6.495% of US
DMA ranking: #1 in US
Source: Nielsen 2008, US Census Bureau 2005 and 2007 |
FRANCHISE FINANCIALS
 OWNERSHIP AND MANAGEMENT
Owner: Jeffrey Vanderbeek
Acquisition date/price: 2004 / $125M USD
General Manager: Lou Lamoriello
Head Coach: Jacques Lemaire
Stadium: City of Newark
Concessions: Centerplate
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MARKET ECONOMICS
Economic Description: Borough in Bergen County which is a commuter suburb of New York City.
Major companies: Hudson Group retailer, Management Dynamics.
City (Borough) per capita income (ranking): $28,072 USD
Metro area per capita income (ranking): $53,423
State per capita income (ranking): $44,027
MARKET DEMOGRAPHICS
Ethnicity (Borough of East Rutherford): Race – White 79.68%, Asian 10.69%, Black 3.72%, Other 5.85%; Hispanics of all races 10.65%.
Language: Approximately 85% English.
Median Age: 34.2 years.
Political Leadership: Mayor of East Rutherford – James L. Cassella (Republican); Governor of New Jersey – Jon Corzine (Democrat); U.S. Senators – Frank Lautenberg (D); Bob Menendez (D); U.S. Representatives – 13 (8 Democrat, 5 Republican): Robert E. Andrews (D), Frank A. LoBiondo (R ), John Adler (D), Chris Smith (R ), Scott Garrett (R ), Frank Pallone, Jr. (D), Leonard Lance (R ), William J. Pascrell, Jr. (D), Steven R. Rothman (D), Donald M. Payne (D), Rodney P. Frelinghuysen (R ), Rush D. Holt, Jr. (D), Albio Sires (D).
Source: Team Marketing Report, ESPN.com, Forbes.com and TheSportMarket.biz
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