GENERAL
Stadium: Scotiabank Place
Capacity: 19,153
Built: 1996 / $163M USD
Head office: 1000 Palladium Dr.
Kanata, Ontario
Phone: (613) 599-0100
Fax:
Website: senators.nhl.com
E-Mail:
Radio flagship: Team 1200 AM / 104.7 |
Local/national television: Rogers Sportsnet
Corporate partners/sponsors: Ottawa Citizen, Coca-Cola, Mastercard, Molson Coors, Bell, Casino du Lac leamy. Naming rights sonsor is Bank of Nova Scotia.
Mascot: Spartacat
Established: 1990 (began play in 1992)
Franchise ancestry: 1992-present Ottawa Senators |
BUSINESS OF WINNING
ATTENDANCE
2011-2012 COMING SOON
Home Dates: 41
Home Attendance Average: N/A
Home Attendance Drawing Capacity: N/A
Home Attendance Total: N/A
Home Attendance Rank: click here
for 2010-2011 rank
Team Marketing Report:
Average Ticket Cost & Fan Cost Index: click here
2010-'11 Estimated Gate Receipts: $45M USD
OTTAWA MARKET
MARKET SIZE
City Population: 812,129
Metropolitan Area Population: 1,130,761
City size ranking: #4 in Canada
Metro area size ranking: #4 in Canada
Source: Statistics Canada 2007 |
FRANCHISE FINANCIALS
 OWNERSHIP AND MANAGEMENT
Owner: Eugene Melnyk
Acquisition date/price: 2003 / $92M USD
General Manager: Bryan Murray
Head Coach: Cory Clouston
Stadium: Senators Sports & Entertainment
Concessions: Aramark
|
MARKET ECONOMICS
Economic Description: Ottawa’s two main economic centres are government and high tech, they are also involved in many other industries, such as; telecommunications, software, photonics, semiconductors, defense and security, life sciences, tourism, wireless technologies, film and video, multimedia, professional services and contact centres. The region also benefits from the entry of new sectors such as biophotonics, environmental technologies, electronic pay systems, and micro electromechanical systems
Metro area per capita income (ranking): $50,000 (4th in Canada)
MARKET DEMOGRAPHICS
Ethnicity (Ottawa): Aboriginal 1.5%, Black 4.9%, Chinese 3.8%, South Asian 3.3%, Arab 3.0%, other 3.7%, non visible minority 79.8%
Language: English 62.6%, French 14.9%, Other 21.6%
Median Age: 37.5 years.
Political Leadership: Mayor of Ottawa – Larry O’brien (Conservative); Premier of Ontario – Dalton McGuinty (Liberal).
Source: Team Marketing Report, ESPN.com, Forbes.com and TheSportMarket.biz
|
