GENERAL
Stadium: Mellon Arena
Capacity: 16,940
Built: 1961 / $22M USD
Head office: One Chatham Centre, Suite 400
Phone: (412) 642-1300
Fax: (412) 642-1859
Website: penguins.nhl.com
E-Mail:
Radio flagship: WXDX-FM |
Local television: FSN Pittsburgh
Corporate partners/sponsors: Highmark, Verizon Wireless, Consol Energy, Trib Total Media, University of Pittsburgh Medical Center, Comcast. Naming rights sponsor is Bank of New York Mellon
Mascot: Iceburgh
Established: 1967
Franchise ancestry: Pittsburgh Penguins (1967-present) |
BUSINESS OF WINNING
ATTENDANCE
2011-2012 COMING SOON
Home Dates: 41
Home Attendance Average: N/A
Home Attendance Drawing Capacity: N/A
Home Attendance Total: N/A
Home Attendance Rank: click here
for 2010-2011 rank
Team Marketing Report:
Average Ticket Cost & Fan Cost Index: click here
2010-'11 Estimated Gate Receipts: $45M USD
PITTSBURGH MARKET
MARKET SIZE
City Population: 316,299
Metropolitan Area Population: 2,355,712
Greater Metro Area Population: 2,358,695
City size ranking: #60 in US
Metro area size ranking: #22 in US
Greater Metro area size ranking: #22in US
Designated Market Area (DMA): 1,156,460 TV homes / 1.01% of US
DMA ranking: #23 in US
Source: Nielsen 2008, US Census Bureau 2005 and 2007 |
FRANCHISE FINANCIALS
 OWNERSHIP AND MANAGEMENT
Owner: Mario Lemieux and Ronald Burkle
Acquisition date/price: 1999 / $107M USD
General Manager: Ray Shero
Head Coach: Dan Bylsma
Stadium: City of Pittsburgh
Concessions: Aramark
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MARKET ECONOMICS
Economic Description: Steel transitioned into diversified; health care, education, technology, robotics, fashion, financial services, nuclear engineering.
State capital: No (Harrisburg, Pennsylvania)
Major companies: Seven Fortune 500 companies - Alcoa, Allegheny Technology, H.J. Heinz, PNC Financial, PPG Independent, FedEx Ground, US Steel, WESCO International; also Bayer USA, Mellon Bank, General Nutrition Center (GNC).
City per capita income (ranking): $21,849 USD
Metro area per capita income (ranking): $40,949 USD (#50 US)
State per capita income (ranking): $36,825 USD (#20 US)
MARKET DEMOGRAPHICS
Race & Ethnicity (City of Pittsburgh): 67.63% White, 27.12% Black, 2.75% Asian, 2% Other (1.32% Hispanic); Origins - 27% African-American, 19.7% German, 15.8% Irish, 11.8% Italian, 8.4% Polish, 4.6% English.
Language: Approximately 95% English.
Median Age: 36 years
Political leadership: Mayor of Pittsburgh – Luke Ravenstahl (Democrat); Governor of Pennsylvania – Edward G. Pendell (D); U.S. Senators – Arlen Specter (R), Robert P. Casey, Jr. (D); U.S. Representatives – Robert A. Brady (D), Chaka Fattah (D), Kathy Dahlkemper (D), Jason Altmire (D), Glenn Thompson (R), Jim Gerlach (R), Joe Sestak (D), Patrick Murphy (D), Bill Shuster (R ), Christopher Carney (D), Paul E. Kanjorski (D), John P. Murtha (D), Allyson Schwartz (D), Michael F. Doyle (D), Charles Dent (R), Joseph R. Pitts (R), Tim Holden (D), Timothy Murphy (R), Todd Platts (R).
Source: Team Marketing Report, ESPN.com, Forbes.com and TheSportMarket.biz
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