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The Sport Market - St.Louis Blues
ST. LOUIS BLUES
WESTERN CONFERENCE

GENERAL

Stadium: Scottrade Center
Capacity: 19,150
Built: 1994 / $170M USD
Head office: 1401 Clark Avenue.
Phone: (314) 622-2500
Fax:
Website: blues.nhl.com
E-Mail:
Radio flagship: KMOX Am 1120
Television: FSN Midwest
Corporate partners/sponsors: Anheuser-Busch, Verizon Wireless, PepsiCo, Monsanto, Boeing. Naming rights sponsor is Scottrade.
Mascot: Louie
Established: 1967
Franchise ancestry: St. Louis Blues (1967-present)


BUSINESS OF WINNINGchampionships

ATTENDANCE
2011-2012 COMING SOON
Home Dates: 41
Home Attendance Average: N/A
Home Attendance Drawing Capacity: N/A
Home Attendance Total: N/A
Home Attendance Rank: click here for 2010-2011 rank

Team Marketing Report:
Average Ticket Cost & Fan Cost Index: click here
2010-'11 Estimated Gate Receipts: $45M USD


ST. LOUIS MARKET

MARKET SIZE

City Population: 352,572
Metropolitan Area Population: 2,603,607
Greater Metro Area Population: 2,803,707
City size ranking: #53 in US  
Metro area size ranking: #18 in US
Greater Metro area size ranking: #18 in US
Designated Market Area (DMA): 1,249,820 TV homes / 1.092% of US
DMA ranking: #21 in US / #23 in North Americ
Source: Nielsen 2008, US Census Bureau 2005 and 2007

FRANCHISE FINANCIALS

value
revenue
players

OWNERSHIP AND MANAGEMENT

Owner: Kevin Compton and Greg Jamison
Acquisition date/price: 2002 / $147M USD
General Manager: Doug Wilson
Head Coach: Todd McLellan
Stadium: City of San Jose
Concessions: Aramark

MARKET ECONOMICS

Economic Description: General and diversified; finance, investment, chemicals, health care.
Major companies: Nine Fortune 500 companies and a total of 21 Fortune 1000 companies; Anheuser-Busch (now owned by Inbev of Belgium), Enterprise Rent a Car, Stifel Nicolaus, Edward Jones, Scottrade, Energizer, Playtex, Shick, Monsanto, Solutia, Express Scripts, Charter Communications, Yellow Pages, Purina, plants for Chrysler and General Motors; Integrated Defence Systems subsidiary of Boeing; Federal Reserve Bank; BJC Healthcare, SSM Healthcare; Tenet Health Care.
City per capita income (ranking): $18,108 USD
Metro area per capita income (ranking): $39,602 (#61 US)
State per capita income (ranking): $32,789 (#31 US)

MARKET DEMOGRAPHICS

Ethnicity (City of St. Louis, Missouri): Race – Black 51.20%, White 43.85%, Asian 1.98%, Other 3% (2.02% Hispanic of any race).
Language: Approximately 97% English.
Median Age: 34 years.
Political Leadership: Mayor of St. Louis – Francis G. Stay (Democrat); Governor of Missouri – Matt Blunt (Republican); U.S. Senators – Christopher (Kit) Bond (R), Claire McCaskill (D); U.S. Representatives – Five Republican, Four Democrat: William Lacy Clay, Jr. (D), W. Todd Akin (R), Russ Carnahan (D), Ike Skelton (D), Emanuel Cleaver (D), Sam Graves (R), Roy Blunt (R), Jo Ann Emerson (R), Blaine Luetkemeyer (R).

Source: Team Marketing Report, ESPN.com, Forbes.com and TheSportMarket.biz