GENERAL
Stadium: Air Canada Centre
Capacity: 18,800
Built: 1999 / C$265M
Head office: 40 Bay Street, Suite 400
Toronto, ON M5J 2X2
Phone: (416) 815-5400
Fax:
Website: mapleleafs.nhl.com
E-Mail:
Radio flagship: AM 640 |
Local/national television: Rogers Sportsnet Ontario, TSN, CBC
Corporate partners/sponsors: Ford Motor, Coca-Cola, IBM, Bank of Montreal, Rogers Communications. Naming rights sponsor is Air Canada.
Mascot: Carlton the Bear
Established: 1917
Franchise ancestry: 1917-1918 Toronto Blue Shirts
1918-19 Toronto Arenas
1919-February 14, 1927 Toronto St. Patricks
February 14, 1927-present Toronto Maple Leafs |
BUSINESS OF WINNING
ATTENDANCE
2011-2012 COMING SOON
Home Dates: 41
Home Attendance Average: N/A
Home Attendance Drawing Capacity: N/A
Home Attendance Total: N/A
Home Attendance Rank: click here
for 2010-2011 rank
Team Marketing Report:
Average Ticket Cost & Fan Cost Index: click here
2010-'11 Estimated Gate Receipts: $45M USD
TORONTO MARKET
MARKET SIZE
City Population: 2,841,500
Metropolitan Area Population: 5,113,149
Greater Metro Area Population: 5,555,912
City size ranking: #1 in Canada/ #4 in North America / #6 in NHL
Metro area size ranking: #1 in Canada / #7 in North America / #9 in NHL
Greater Metro area size ranking: #1 in Canada / #8 in North America / #5 in NHL
Source: Statistics Canada 2007
Designated Market Area (DMA): 2,703,000 TV homes / 2.12% of North America
DMA ranking: #1 in Canada / # 5 in North America
Source: Nielsen 2008, Statistics Canada 2007 |
FRANCHISE FINANCIALS
 OWNERSHIP AND MANAGEMENT
Owner: Bell & Rogers
Acquisition date/price: 1994 & 1998 / $102M and $84M USD
General Manager: Brian Burke
Head Coach: Ron Wilson
Stadium: Owned and operated by MLSE
Concessions: In-house
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MARKET ECONOMICS
Economic Description: General and diversified; business and finance; banks and brokerage firms; wholesale and distribution centre; media, publishing, telecommunications, Information Technology, tourism, film production.
Major companies: Hudson Bay Company, Manulife Financial, Four Seasons Hotels, Thomson Corp, CTV Globemedia, Rogers Communications, Alliance Atlantis, Celestica, RBC Financial, TD Canada Trust, CIBC, Scotiabank and BMO Financial.
Metro area per capita income (ranking): $50,000 (4th in Canada)
MARKET DEMOGRAPHICS
Ethnicity (City of Toronto): One of the most diverse cities in the world; Race – White 60%, South-Asian and Indo-Caribbean 12.0%, Chinese 11.4%, African-Caribbean 8.4%, Filipino 4.1%, Latin 2.5%.
Language: Approximately 80% English.
Median Age: 37.5 years.
Political Leadership: Mayor of Toronto – David Miller (NDP); Premier of Ontario – Dalton McGuinty (Liberal).
Source: Team Marketing Report, ESPN.com, Forbes.com and TheSportMarket.biz
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