| |
|
| |
|
|
|
|
| |
A – C
Accounting – sport finance: A system of internationally-accepted principles related to the reporting and presentation of financial transactions and the analysis of the results; work done by accountants; the settling or presentation of accounts; can also relate to the reporting and summarizing of business transactions.
Administration – sport management: Refers to either the act or process of administering or the body or group of persons who administer; administration is seen more as the execution of business or public affairs rather than private or public policy-making. It is often defined as the performance of executive duties.
Audio Identity – sport marketing: The corporate signature or standard sound effect an organization uses in its radio, television or Internet advertising. It is the audio equivalent of visual identity. The sound effect is often a short musical jingle or "riff".
Advertising – sport marketing: Any initiative using mass communications to create awareness for a brand, product or service. It is generally blueprinted as the act of making something known; calling public attention to something by describing its qualities in such a way as to increase public interest and demand to buy or patronize it.
Betting – sport betting: The act or activities surrounding the making or laying of a bet or a wager on the outcome of an event or a performance; in the sport sector, it relates specifically to a sports event or game.
Brand – sport marketing: Both a “class of goods identified by name as the product of a single firm or manufacturer” (Merriam-Webster) and the qualities associated with a trade name.
Brand Management – sport marketing: The series of management activities related to the creation, development and maintenance of a brand or brand name, including the specialized communications processes involved in positioning and protecting the characteristics or distinguishing qualities of the brand.
Broadcast – sport broadcast:
Business – sport management: Any commercial activity or a commercial or industrial enterprise; can refer to the sum of economic transactions made between organizations; in the sport sector, typically refers to all forms of revenue generation or all activities related to the commercial elements of sport or the sport industry.
Business Climate – sport management: The collective condition created by a series of economic variables. It typically refers to wider conditions affecting the business sector in question, for example, the sport sector. Variables include dollar valuation, stock market indices, interest rates, inflation, consumer price indices and commodity prices.
Business Plan – sport management: Any strategic, tactical or executional plan related to proposed commercial or industrial activities or processes; typically annual but can be for shorter or longer terms; usually implies financial details and information about how an organization or entity proposes to make a profit or be otherwise sustainable. It often relates to the start-up plan for a company or organization.
Cause – sport philanthropy: Something in the private or public interest which can be clearly identified and defined as being important to a large number of people in a community or in society. Causes are often charitable causes and are typically understood to relate to health care or disease control, children’s or other social development issues, environmental or animal protection or other issues thought to be in the best interests of the community.
Cause marketing (or cause-related marketing) – sport philanthropy: A specific kind or practice of marketing in which for-profit private businesses cooperate with non-profit organizations or charitable causes for mutual benefit. It is sometimes used to refer generally to the marketing of social or other charitable causes. Unlike direct corporate philanthropy or corporate giving, it does not necessarily involve tax-deductible donations (cause marketing is not contingent on the donation of cash). Most students and historians of cause-related marketing attribute its origins in the 1983 American Express campaign designed to raise funds and awareness for the restoration of the Statue of Liberty in New York City.
Charity or Charitable organization – sport philanthropy: An organization created for charitable purposes only. All charitable organizations are not-for-profit organizations (although not all not-for-profit organizations are charitable organizations). Charitable organizations can take the form of trusts, foundations, unincorporated associations or specifically-defined companies. In all cases, they are established for a charitable purpose or are clearly defined to acquire that status and purpose after they are established.
Collectibles – sport collectibles: Objects that are collected by fanciers. General collectibles include items such as stamps and art but in the sport sector, collectibles are typically objects of art, pins, balls or equipment; and are often autographed. Many sport collectibles are limited editions or signed to add value in the eyes of fans or the trading marketplace.
Commissioner – sport management: The term used by some leagues or associations or federations to refer to their Chief Executive Officer or senior governor.
Community Investment – sport marketing: Any form of investment which generates resultant community benefits, amenities or other legacies, ranging from direct donations to marketing to public spin-offs from private ventures.
Community Relations – sport marketing: Those aspects of Public Relations involving direct relationships with community groups.
Corporate philanthropy – sport philanthropy: The process or practice in which private corporations or for-profit businesses donate money, goods, time and/or effort to support a charitable cause or other commonly-accepted worthy community cause or interest. When corporate philanthropy involves the direct donation of cash, it carries a corporate tax benefit (as opposed to other forms of community investment or cause-related marketing which may or may not be undertaken for its tax benefits).
Corporate identity – sport marketing: The look and feel of an organization, as projected by the protocols and guidelines governing its visual identity (and increasingly, audio identity). |
|
|
|
|
|
 |
|
|
|
