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J – L
League – sport management or sport franchising: A group of teams or franchises which collectively form a professional sports organization; the governing body for member teams or franchises.
Licensing – sport merchandising: The formal process or series of activities related to issuing a license, typically governing sales or marketing or branding rights; licensing usually involves written permission or consent in the form of a license; it is most commonly used to refer to the licensing of sport merchandising or apparel by manufacturers or professional leagues or collegiate institutions.
Limited edition – sport merchandising: Something collectible that is certified, said, promoted or advertised to be limited to a small number of copies or units; usually relating to prints, books, pins, medals or other published materials.
Logo – sport marketing: A graphic symbol used as an identifying mark.
Logotype – sport marketing: A single piece of type or a stylized type designed to match or complement the logo of an organization. |
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